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ROI calculator
Count the hours and days
your sales team gets back.
Four inputs about your team. See the follow-ups Aria closes live on the call, the hours and reps’ worth of capacity that frees up, and how much sooner buyers decide.
✓ Time and speed, not revenue
✓ Every assumption shown
Your team
Reps
25
Buyer calls per rep a week
10
Calls that end with a follow-up
30%
New reps this year
20%
Capacity back
reps’ worth of capacity back a year
2,415
Follow-ups avoided
1,811
Hours back
7 days
Sooner decisions
Example at the calculator’s starting values, per year. Move the sliders below to use your own team.
Trusted by revenue teams at 100+ companies worldwide.
The calculator
Four inputs about your team.
Time and speed back.
Move the sliders to match your team. See the follow-ups Aria closes on the call, the hours and capacity that frees up, and how much sooner evaluations finish.
- EstimateAria answers 70% of open buyer questions on the call.
- EstimateTechnical evaluation drops from 21 to 14 days.
- AssumptionEach follow-up loop costs 45 minutes of rep and expert time; 46 selling weeks and 1,600 productive hours a rep a year; 16 evaluations a rep a year.
- AssumptionNew reps reach full speed one month sooner.
How the math works
Four steps.
Every number shown.
Each step uses your inputs and one or two fixed numbers. We mark which are our estimates and which are our assumptions, so you can swap in your own.
Our estimate: Proshort’s own figures
Our assumption: the numbers we picked
01
Open buyer questions a year
Reps
×
Calls a week
×
46 weeks
×
Follow-up rate
=
Open questions
Every call that ends with “let me get back to you” leaves a buyer question open. Your inputs set how many.
Our assumption: 46 selling weeks a year
At the starting values
25 × 10 × 46 × 30% = 3,450
02
Follow-ups avoided
Open questions
×
70%
=
Follow-ups avoided
Aria answers 70% of open buyer questions on the call, so the rep never has to circle back on them.
Our estimate: 70% answered on the call
At the starting values
3,450 × 70% = 2,415
03
Hours back
Follow-ups avoided
×
45 minutes
=
Hours back
Each loop costs time: the rep writes it up, chases an expert, the expert answers. We count 45 minutes for all of it.
Our assumption: 45 minutes a loop
At the starting values
2,415 × 45 ÷ 60 = 1,811
04
Capacity back, in reps’ worth
Hours back
÷
1,600 hours
+
New reps
×
1 month
÷
12
=
Reps’ worth
Hours back divided by a rep’s productive year, plus the ramp time new reps save. At 20% new reps, that is 5 people, each at full speed a month sooner.
Our assumption: 1,600 hours a rep a year
Our assumption: 1 month faster ramp
At the starting values
1,811 ÷ 1,600 + 5 ÷ 12 = 1.13 + 0.42 = 1.55
Evaluation speed
Technical evaluations take 14 days instead of 21, so buyers decide 7 days sooner.
Our estimate: 21 to 14 days
Our assumption: 16 qualified opportunities a rep a year
25 × 16 = 400 evaluations a year, each 7 days sooner
What Proshort costs
$75 per rep a month for the platform, plus Aria Live at $3 per call hour.
Our assumption: about 6 call hours a rep a week
25 × $1,836 = $45.9k a year
What it does not count
No revenue claims.
On purpose.
Revenue, win rate and bigger deals are real, but they are hard to pin on one tool. This calculator only counts time and capacity you can check in your own calendar.
In the number
Time and capacity you can check in your own calendar
✓
Follow-ups Aria closes on the call
✓
The rep and expert hours each follow-up costs
✓
New reps at full speed a month sooner
✓
Technical evaluations finished 7 days sooner
✓
What Proshort costs for every rep
Left out on purpose
Real, but every vendor claims them and they are hard to attribute
–
Revenue
–
Win rate
–
Larger deals
–
Renewals
–
Forecast accuracy
It is an estimate, not a promise. Your own calls decide the real number, which is why the demo uses them.
Where the time goes
Recorders find the gap.
Aria closes it live.
Every “let me get back to you” starts a loop: notes, an email, an expert, a reply. Recorders like Gong show the gap after the call. Aria helps the rep answer it on the call, privately.
1
The fit question
The buyer asks how it works with their stack. Without help, the rep writes it down and promises to check. Aria finds the answer in your docs while the buyer is still talking.
Buyer asks
“Does it work with our SAP setup?”
Aria, only the rep sees this
Yes, through the standard connector. Setup is usually a day.
2
The proof question
The buyer wants to hear from a customer like them. Instead of a follow-up email with a link, Aria suggests the right story from your library on the call.
Buyer asks
“Who else like us uses this?”
Aria, only the rep sees this
Share the logistics story: similar fleet size, live in six weeks.
3
The expert question
A security or contract detail usually means pulling in an expert after the call. Aria brings the approved answer, with its source, so the rep can reply on the spot.
Buyer asks
“What uptime do you commit to?”
Aria, only the rep sees this
99.9% in the standard contract, with service credits below it.
After the call
With a recorder like Gong
–
Flags the question that went unanswered
–
The rep still writes the follow-up email
–
An expert answers later, and the buyer waits
During the call
With Aria
✓
Answers the question while the buyer is asking
✓
Private to the rep; the buyer sees a normal meeting
✓
No loop to close, so the buyer can decide sooner
DT
Dhiraj Torane
AVP Sales, Altizon Inc
“
Book a demo
Check the math
on your own calls.
Bring a few recorded calls to a 30-minute demo. We count the open questions Aria would have closed and work out the hours and capacity for your team.
Proshort
Live demo with Aria
⏱
30 min
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✦
Aria joins, so you see the help live
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