Product · Objection & Intent Intelligence

Understand what buyers are really saying — and what they're about to do

Detect objections in real time. Uncover true buying intent. Respond with precision.

Active deals with probability, 14-day momentum, MEDDICC, and Aria signals
The problem

Buyers rarely say exactly what they mean

  • “We're exploring options.” Is that hesitation? A soft no?
  • Reps don't need more content — they need to know what the buyer actually means.
  • Most teams guess. And guessing costs deals.
Turn objections and intent into actionable intelligence

Proshort analyzes live conversations to detect

Real-Time Objection Detection

Identify objections the moment they appear — hidden ones included.

Intent Signal Analysis

Detect language that signals urgency, budget alignment, competitive pressure, or deal risk — “champion confirmed Q2 budget”, “security review cleared”, “competitor mentioned”.

Objection Analytics

Track which objections appear most across segments, industries, or deal stages.

Probability & Momentum

Every deal carries a probability and a 14-day momentum trend, scored from behavioral and conversational signals — plus MEDDICC coverage per call.

Risk language & decision readiness

Spot the quiet warnings — a champion silent for 17 days, a QBR held without your sponsor, a promised doc going overdue — before they become losses.

How it works

From setup to outcomes

01

Capture

Every call is analyzed live for objections and intent signals.

02

Detect

Hidden objections, buying signals, competitive metrics, risk language, and decision readiness are flagged.

03

Respond

So reps don't react emotionally — they respond strategically.

Why it matters

What changes for your team

Fewer surprise losses

Deal-breaker objections get flagged early, not at the post-mortem.

Sharper positioning

Recurring objections feed messaging decisions with evidence.

Momentum you can measure

Intent scoring turns gut feel into a trackable signal.

Stop guessing what buyers mean

Bring one recorded call to a 30-minute demo and see the objections and intent signals it contains.

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