◉
AI battlecards
Win the competitive deal
on the call.
Live competitive intel for every matchup: times faced, won and lost, why you win and why you lose, with AI-refreshed product research. When a competitor is named, the rep has the answer before the buyer finishes the sentence.
✓ Win and loss reasons per competitor
✓ Answers surfaced live
Proshort
Live help on the call
VS
AC
Acme CI
Call recording and scoring
Times faced
41
Won
24
Lost
17
Revenue in play
$4.2M
Every deal against Acme CI
59% win rate
Why we win
✓
Answers reach the rep during the call
15 wins
✓
Billed by usage, not a platform fee
9 wins
✓
Live in a day, no IT project
7 wins
Why we lose
✕
Bundled into an existing contract
8 losses
✕
Buyer wants call scoring only
5 losses
✕
Long renewal with the incumbent
4 losses
Buyer: “Acme CI already scores our calls.”
Say this: they score the call after it ends. We help your reps while the buyer is still talking.
Trusted by revenue teams at 100+ companies worldwide.
The problem
Competitive intel goes stale
the day it ships.
Battlecards sit in a folder while the buyer is comparing you to someone else right now.
01
Out of date by next quarter
Competitors ship features, change pricing and rewrite their pitch. The battlecard in the shared folder does not.
02
Missing when the name comes up
The buyer mentions a competitor mid-sentence. Nobody opens a slide deck in the middle of a call to check.
03
Win and loss reasons are guesses
Why you win and why you lose comes from memory and anecdotes, not from the deals themselves.
Aria vs a recorder
Same question.
Two very different outcomes.
Call recorders like Gong log the competitor mention for someone to review later. Aria helps the rep answer it while the buyer is still listening.
DR
Buyer, 18:42
“Honestly, how are you different from Acme CI?”
With a recorder
18:42
Rep: “Good question. I think we are more flexible, and our team is great.”
18:44
The buyer moves on. The comparison is left unanswered.
!
Two days later, a scorecard flags “competitor objection handled weakly”.
With Aria
18:42
The answer and proof appear on the rep’s screen, nowhere else.
Only you see this
0.8 s
Acme CI scores calls after they end. We help your reps while the buyer is still talking.
Battlecard: Acme CI
Won-deal clip
18:43
The rep answers in their own words and offers the clip.
✓
Logged to the Acme CI battlecard as answered well. The deal moves to next steps.
Inside a battlecard
Everything about a rival,
kept true by real calls.
Every competitive deal feeds the battlecard, so why you win and why you lose stay current.
Battlecards, Acme CI
1
Matchup
AC
Acme CI
Faced 41 times, 24 won, 17 lost
59%
2
Product research
Refreshed 2d ago
Us
Them
Help during the call
✓
✕
Call recording
✓
✓
Coaching scorecards
✓
◐
4
Objections
“We already have Acme CI in our stack.”
Best answer
73% answered well
1
The matchup at a glance
Times faced, won and lost, win rate and the revenue in play, from your own deals.
2
AI-refreshed research
Product and feature research kept current, so the comparison still holds next quarter.
3
Pricing intel
How they price, and where year-two costs creep up, ready for the procurement call.
4
Objections with answers
The competitor objections buyers raise, with the answer that has won most often.
5
Winning moments
Clips from won deals where a rep handled this competitor well.
How it works
Every matchup,
tracked from real calls.
Aria logs every competitor mention, the outcome of the deal and the answers that worked, and keeps the product research current.
Before the call
Know who you are up against
The brief flags competitors mentioned on earlier calls and the angle that won similar deals.
Brief
Acme CI named on 2 earlier calls
During the call
Competitor named. Answer on screen.
Aria shows the rep the differentiators and proof that landed in won deals, private to the rep.
Competitor named
Acme CI: answer ready
After the call
Win and loss reasons, always current
Every competitive deal feeds the battlecard, so why you win and why you lose stay true.
✓
Battlecard updated: +1 win, reason logged
SJ
Shivam Juneja
GTM, Bluekaktus
“
Book a demo
Name your toughest competitor.
We will answer live.
Thirty minutes on a mock call with your real competitive objections.
Proshort
Live demo with Aria
⏱
30 min
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Google Meet, link in the invite
✦
Aria joins, so you see the help live
🌐
Any timezone
