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Industries · E-commerce
Catch expansion and churn
triggers as they happen.
Merchants scale, pivot and churn faster than quarterly check-ins. Aria flags churn and expansion signals on every merchant call and routes them to the account owner.
✓ Churn triggers, flagged live
✓ Expansion signals routed
Today’s merchant calls
Calls today
42
Expansion
5
09:10
Kavya Home
Expansion
09:25
Urban Loom
Churn risk
10:35
Bloom Beauty
Expansion
Live now, call 42 of the day
Aria
Only you can see this
Private
Bloom Beauty, ops lead
06:12
“We are opening a second warehouse next month and moving returns in-house.”
Expansion signal
Routed to the owner
Sent
Rohan, the account owner, has the clip and the merchant’s plan. A follow-up task is due Thursday.
Clip 06:12
Task: expansion call
Trusted by revenue teams at 100+ companies worldwide.
Proshort for e-commerce sales and account teams flags churn and expansion signals on merchant calls as they happen and routes them to the right account owner the same day, so risk and growth get acted on early.
Trusted by teams at
Selling to e-commerce
Fast-moving accounts,
faster-moving risk.
A scorecard after the call does not save an account. Catching the signal on the call, and acting the same day, does.
01
Merchants move fast
Merchants scale, pivot and churn on timelines that outpace quarterly check-ins.
02
Openings vanish
Expansion openings appear in passing comments and vanish unrecorded.
03
Risk arrives by email
Account teams find out about risk when the cancellation email arrives.
Why Proshort fits
Account signals
at e-commerce speed.
Aria catches the signal during the merchant call. Proshort makes sure the right owner acts on it.
01
On the call
Churn triggers
Sentiment and engagement shifts across a segment flagged the moment they appear.
02
On the call
Expansion signals
Growth hints in conversations captured and routed to the account owner.
03
Across deals
Segment-level patterns
Feature gaps and objections repeating across merchant segments, made visible.
04
After the call
Follow-through automation
Every commitment to a merchant becomes a tracked task, so trust compounds.
05
Every call
Full account memory
Every call with every merchant contact, structured and searchable.
How it works
From setup
to outcomes.
Signals from every merchant call, not only the accounts with a weekly check-in.
1
Conversations analyzed
Sales and account calls feed one signal engine.
2
Triggers routed
Churn risk and expansion openings alert the right owner immediately.
3
Teams act early
Saves happen before renewal panic. Expansions happen while interest is hot.
Why it matters
What changes
for your team.
Signals get acted on the day they are said, not the week the account churns.
✓
Revenue retained
Risk surfaces while there is still time to act on it.
✓
Expansion captured
Passing buying signals stop slipping through.
✓
Accounts at scale
Every account watched, even the ones without a weekly call.
“
KB
Kanika Bhalla
CRO, Increff
Questions about Proshort for e-commerce sales and account teams
How does Proshort catch churn risk on merchant calls?
Aria flags churn triggers live during the merchant call, along with sentiment and engagement shifts across a segment, the moment they appear. Proshort routes the signal to the right account owner immediately, so the team can act before renewal instead of learning about the risk when the cancellation email arrives.
Can Proshort route merchant expansion opportunities to the account owner?
Yes. Proshort captures growth hints that come up in merchant conversations and routes them to the account owner while interest is still hot. Every commitment made to a merchant then becomes a tracked task, and CRM updates wait for the owner's OK before anything is written.
Can Proshort watch e-commerce accounts that do not get a weekly check-in?
Yes. Proshort feeds every sales and account call into one signal engine, so every account is watched, not only the ones with a weekly check-in. Every call with every merchant contact is structured and searchable, and Ask Aria answers plain-English questions such as which deals need attention today, with sources.
Does Proshort show objection patterns across merchant segments?
Yes. Proshort makes feature gaps and objections that repeat across merchant segments visible, instead of leaving them scattered across individual calls. Buyer objections and intent are captured from conversations and tied to deals, so account teams can see what a whole segment keeps raising.
Book a demo
Put your e-commerce
accounts on watch.
Bring two account calls to a 30-minute demo and see the churn and expansion signals inside them.
Proshort
Live demo with Aria
⏱
30 min
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Google Meet, link in the invite
✦
Aria joins, so you see the help live
🌐
Any timezone
