Product · Context Graphs for Sales

Your team's knowledge, connected and delivered in context

Playbooks, calls, objections, competitors, and wins — turned into real-time, in-context guidance for every rep.

Accounts with health, coverage threading, and Aria signals
The problem

Sales knowledge is everywhere. Reps need it right here.

Reps don't need more content. They need the right insight in the moment.

  • Answers are buried in call recordings
  • Playbooks live in docs no one opens
  • Competitive intel sits in Slack
  • Managers become the search engine
Meet the Context Graph

Scattered knowledge, one intelligent network

Proshort transforms scattered sales knowledge into an AI-powered network of connected insights. So instead of searching for information, reps get contextual guidance based on their live deal.

Buyer personasPain pointsObjectionsCompetitive intelWinning talk tracksDeal stagesCustomer proofYourlive deal
Aria walks this graph in real time — that’s how a grounded answer reaches the rep in 540ms.

What is a Context Graph?

A Context Graph connects everything your team knows:

Buyer personasPain pointsObjectionsCompetitive situationsWinning talk tracksDeal stagesCustomer proof

All linked together, so AI understands how everything relates. Reps don't see documents — they get answers built for their exact situation.

01

Capture

Sales calls, CRM activity, playbooks, and enablement content.

02

Connect

AI maps relationships between personas, objections, competitors, and wins.

03

Deliver

Reps receive precise, in-context guidance wherever they work.

What reps can do

Ask anything. Get proven answers.

Winning talk tracks from top reps, ROI proof points that worked before, similar deals that were won — all pulled from your team's real sales intelligence.

Proshort Assistant
JD · How do I handle pricing pushback from a CFO?
Here's what worked with CFOs in similar deals:
Talk track from Sarah M.“I understand budget is tight. Our customers typically see 3x ROI within 6 months…”
ROI proof pointTechCorp reduced operational costs by 40% in Q1
Similar winDeal with Global Finance Inc — CFO approved after seeing competitor comparison
Core capabilities

Built to answer, not to archive

Context-Aware Intelligence

Guidance based on deal stage, persona, and situation — who’s threaded on the account, which stakeholders are missing, and the warm intro paths that reach them.

Instant Answers — Fast, Always

No searching. No waiting. Just clarity in seconds.

Learns From Top Performers

Winning behaviors automatically become team knowledge.

Always Up to Date

Every call and deal makes the system smarter.

Works Where Reps Work

Inside CRM, meetings, and email.

Why this is different

This isn't search. It's relationship intelligence.

Search finds documents: lists of files, transcripts, and PDFs that reps have to read through. Context Graphs connect insights: smart relationships between all your knowledge.

PersonaPainObjectionWinning response

All linked. All contextual. All instant.

For Enablement & RevOps

Turn team knowledge into a scalable system

  • Capture what top reps do differently
  • Standardize winning talk tracks
  • Reduce dependency on managers
  • Shorten ramp time for new hires

Your best reps don't just close deals. They make the whole team smarter.

Business impact

What changes when knowledge connects

Faster ramp time for new reps

Get new hires productive in weeks, not months.

More consistent deal execution

Every rep follows proven playbooks.

Less time spent searching for answers

Instant access to the right information.

Higher win rates with contextual guidance

Data-driven insights at every step.

Ask your own hardest question

Bring one real deal to a 30-minute demo and watch the Context Graph answer with your team's own winning plays.

Talk to us