◉
Objection handling
Answer the objection
while the buyer is still listening.
Recorders log objections after the fact. Aria detects them live, shows the rep the answer that has won before, and tracks every concern until it is resolved.
✓ Proven answers, live
✓ Every objection tracked to resolution
Playbook, objections
All 38
Pricing
Platform
Security
Competitor
Objection
Answer quality
“We already pay for Gong.”
Competitor
55%
“Your price is higher than what we pay today.”
Pricing
62%
“How long will implementation take?”
Platform
81%
“Where is our call data stored?”
Security
74%
Best answer
Competitor
“We already pay for Gong.”
Gong tells you what happened after the call. Aria helps while the buyer is still talking, on the calls you choose, billed by the hour instead of a platform fee.
From 9 won deals
+22 pts
Answered best by
AK
Aanya K.
RM
Rohan M.
Add to playbook
Practice it
Trusted by revenue teams at 100+ companies worldwide.
Real-time objection handling in Proshort detects buyer objections as they are raised on a sales call, shows the rep the answer that has won before, and tracks every concern until it is resolved.
The problem
Objections get raised.
Then they get lost.
Every concern a buyer raises is a signal about the deal. Most of them disappear the moment the call ends.
01
Nobody tracks the answer
Pricing feels high, implementation looks hard, a competitor is in the room. The rep responds, but nobody checks whether it landed.
02
The real concern gets forgotten
By the time the deal stalls, nobody remembers what the buyer was worried about or whether the promised follow-up went out.
03
Patterns stay buried
Across hundreds of calls, managers coach blind and leaders cannot see risk building in the pipeline. The data is in the conversations, just not structured.
Aria vs a recorder
Recorders log the objection.
Aria helps you win it.
Call recorders like Gong tell you an objection came up. Aria helps the rep answer it on the call, then makes sure it gets resolved.
When the buyer pushes back
✓
Aria spots the objection and shows the answer that has won before.
–
The objection is recorded. The rep is on their own.
Right after the call
✓
The objection is logged with whether it was resolved and what was promised.
–
A transcript waits for someone to read it.
A week later
✓
An open concern is flagged on the deal before it stalls.
–
Nobody remembers what the buyer was worried about.
Next quarter
✓
The playbook shows which answers win, ranked by revenue at stake.
–
A scorecard says the objection was handled badly.
What you get
Every objection captured,
answered and resolved.
From the moment the buyer pushes back to the playbook update that helps the next rep.
Pricing
62%
+18 pts
Platform
81%
+11 pts
Competitor
55%
+22 pts
Answer quality and win lift
Every objection shows how often it is asked, how well it is answered, the revenue riding on it and the win-rate lift of a good answer.
Pricing
Platform
Security
Enterprise
Competitor → Battlecards
A playbook that learns
Objections roll up by category into a living playbook. Competitor objections flow into battlecards.
Automatic detection
Spots resistance and hesitation as it happens, with no manual tagging.
Resolution tracking
Measures whether each concern was fully handled, or is still open.
Learns from top reps
The answers that win deals become knowledge the whole team can use.
Synced to your CRM
Follow-ups and flagged risks land on the deal in Salesforce or HubSpot.
How it works
Detect it. Answer it.
Learn from it.
Four steps that run on every call Aria joins, with nothing for the rep to tag.
1
Aria joins the call
On Zoom, Google Meet or Microsoft Teams, straight from the rep’s calendar.
2
The objection is detected
Pushback and hesitation are spotted and categorized as they happen.
3
Resolution is tracked
Aria checks how the rep answered and whether the concern was actually resolved.
4
The playbook updates
Answers that win rise to the top, and open concerns show up on the deal and in the CRM.
What changes
Fewer deals
die quietly.
When objections are tracked to resolution, the concerns that used to stall deals get answered.
Up to 40%
fewer lost deals
3x
faster resolution
2x
better competitive win rate
Reported by teams that track objections systematically.
“
ER
Elias Reynoso
Head of Revenue Operations, Vitable Health
Questions about real-time objection handling
How does Proshort handle objections during a sales call?
Proshort's assistant, Aria, detects the objection as the buyer raises it and shows the rep the answer that has won before, privately on the rep's screen. Pushback such as pricing, implementation or a competitor is categorized as it happens, and Aria then checks how the rep answered and whether the concern was actually resolved.
Do reps have to tag objections manually in Proshort?
No. Proshort spots resistance and hesitation automatically while the call is happening, with no manual tagging. After the call, each objection is logged with whether it was resolved and what the rep promised, so nobody has to write up the buyer's concerns from memory at the end of the day.
What happens to an objection that is still open after the call?
Proshort keeps the objection open on the deal until it is resolved. An unresolved concern is flagged on the deal before it stalls, and follow-ups and flagged risks land on the deal record in the CRM, such as Salesforce or HubSpot, so the rep and their manager can see what the buyer is still worried about.
Does Proshort learn which objection answers work best?
Yes. Proshort rolls objections up by category into a living playbook that shows how often each one is asked, how well it is answered and the revenue riding on it. Answers that win deals rise to the top, competitor objections flow into battlecards, and the best answers reach reps live on later calls.
Book a demo
Bring your hardest objection.
We will answer it live.
Thirty minutes, a mock call and your real objections. See what the rep sees, and what the buyer does not.
Proshort
Live demo with Aria
⏱
30 min
◉
Google Meet, link in the invite
✦
Aria joins, so you see the help live
🌐
Any timezone
