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Deal and pipeline review
Pipeline reviews
built on what buyers said.
Every active deal with probability, 14-day momentum and MEDDICC at a glance, plus Aria signals like a champion going silent or a doc asked for twice. Evidence from the calls, not guesses in the CRM.
✓ Probability and momentum per deal
✓ MEDDICC from real conversations
Deals, Q3 forecast
Commit
$1.42M
+$80K this week
Best case
$2.64M
+$210K this week
Pipeline by stage and probability
47 deals
Proposal
Negotiation
Very high
$210K
2 deals
$560K
4 deals
Push to commit
High
$180K
2 deals
$355K
3 deals
Bubble
Medium
$310K
4 deals
$140K
2 deals
Low
$200K
2 deals
Exec gap
·
Very low
$40K
1 deal
$87K
1 deal
Save play
For your forecast today
Save play
$87K · Negotiation
Champion silent 17 days on Lumen Group
Re-engagement drafted
No exec touch
Run save play
Trusted by revenue teams at 100+ companies worldwide.
The problem
Forecasts run on
stage and gut feel.
Deal risks surface in the forecast call, weeks after a buyer raised them on a call nobody went back to.
01
The CRM shows a stage, not a story
Stage and close date are whatever the rep last typed. What the buyer actually said on the call never reaches the field.
02
Risk shows up weeks late
A champion goes quiet or a competitor appears, and nobody hears about it until the deal slips in the forecast call.
03
Reviews turn into status updates
Managers spend the review asking reps for updates instead of deciding what to do about the deals that need help.
Aria vs a recorder
Same deal.
Two very different reviews.
Call recorders like Gong score a call after it ends. Aria reads every call and email on the deal, flags the risk while there is time, and prompts the rep on the next call.
With a recorder
What the forecast call sees: the stage the rep typed and a score from the last call.
Deal
Lumen Group
$87K · Negotiation
Forecast
Commit
Rep update
“Looks good, closing this month.”
With Aria
What Aria shows before the review: the tier, the trend and the evidence from the calls.
Deal
Lumen Group
$87K · Negotiation
Probability
Very low
Why
Champion silent 17 days. The CFO declined a third meeting and mentioned vendor consolidation.
Run save play
Draft ready
✓
Evidence from the calls, not the CRM field
✓
Risk flagged while the buyer is still engaged
✓
The rep fixes the gap on the next call
What you get
Every active deal,
with the evidence attached.
Probability, momentum and MEDDICC for every deal, plus the Aria signals that explain them. Every judgement links back to the call or email it came from.
01
Every deal sits in one of five named tiers, from Very high to Very low, set by what was said on the calls. You see why a deal moved, not just that it did.
✓
14-day momentum on every deal
✓
Tier changes explained in one line
Probability tiers
Very high
$815K
High
$685K
Medium
$780K
Low
$335K
Very low
$147K
Acme Labs moved Medium → High: procurement joined the last call.
MEDDICC · Acme Labs
6 / 7
M
E
D
D
I
C
C
Gap
Economic buyer not confirmed
Ask next call: “Who signs off on budget at this size?”
Champion
“I own the rollout and I will present it.”
12 Oct, 18:42
02
Each letter fills in from what the buyer said, with the moment they said it. Gaps turn into plain questions for the next call.
✓
Evidence linked to the call
✓
Gaps the rep can fix live
03
Champion drift, exec gaps and stalled threads surface first, with the plays to fix them. A save play drafts the re-engagement, and the rep decides what goes out.
✓
The deals that need you, at the top
✓
Drafts wait for the rep’s OK
Aria signals
3 new
Champion silent for 17 days
Champion drift · Lumen Group
2h ago
Security doc asked for twice, not sent
Stalled thread · Acme Corp
Today
Save play for Lumen Group drafted
Review
How it works
Every deal, reviewed
before you ask.
Aria reads every call and email on the deal and turns them into probability tiers, momentum, qualification gaps and the next best action, with the source attached.
1
Before the review
The deals that need you, at the top.
Champion drift, exec gaps and stalled threads surface first, with the plays to fix them.
Champion drift
Exec gap
Stalled thread
2
During the call
Reps fix the gap while the buyer is there.
When the economic buyer is missing or a competitor appears, Aria prompts the rep on the call instead of in next week’s review.
Ask next
Who signs off on budget at this size?
Only the rep sees this
3
After the call
Deal health updates from the conversation.
Probability, momentum and MEDDICC move with what was actually said, and the rep approves what goes to the CRM.
Medium → High
MEDDICC 6 / 7
Approve CRM update
Pipeline review
KB
Kanika Bhalla
CRO, Increff
Book a demo
Bring your pipeline.
See what it is hiding.
Thirty minutes with your current pipeline. See the risks and next steps Aria finds in it.
Proshort
Live demo with Aria
⏱
30 min
◉
Google Meet, link in the invite
✦
Aria joins, so you see the help live
🌐
Any timezone
