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AI playbook
A playbook that learns
from every call.
The questions and objections buyers actually raise, tracked from live calls with how often they come up, how well they are answered and the revenue riding on each one. And the best answers reach reps live.
✓ Built from real buyer questions
✓ Refreshed every 24 hours
Playbook, questions and objections
Refreshed 2h ago
Ask the playbook: how do we answer the ROI question?
Ask
Ranked by revenue at stake
Revenue ▾
#1
“Why switch when we already pay for other tools?”
Pricing
23 deals
$1.8M
at stake
71% answered well
#2
“Can it log straight into Salesforce?”
Integration
17 deals
$1.3M
at stake
58% answered well
Best answer
Approved
“Why switch when we already pay for other tools?”
Most teams are not replacing a line item. They are buying back the hours reps lose to manual notes and the deals that slip from missed signals.
Case study
ROI sheet
Answer quality
71%
Well
21%
Partly
8%
Missed
Shown to reps live on calls
Trusted by revenue teams at 100+ companies worldwide.
The problem
Playbooks live in docs
nobody opens.
What your top performers say never makes it into the playbook, and reps improvise instead.
Sales Playbook v3 (final).pdf
Last edited 7 months ago
PDF, 46 pages
Section 4: Handling pricing
Opened during a call: never
✕
Written once, read rarely
The playbook comes out of last year’s kickoff. Nobody opens a long document while a buyer is waiting for an answer.
✕
The best answers stay in a few heads
What top performers actually say on winning calls never makes it back into the doc, so everyone else improvises.
✕
Nobody knows which answers work
Without tracking, a weak answer to an expensive question gets repeated on call after call.
Aria vs a recorder
A recorder finds the gap.
Aria fills it on the call.
Call recorders like Gong can tell you a question was answered badly, after the call. Aria puts the best answer on the rep’s screen while the buyer is still waiting for it.
Questions are found in transcripts after the call.
✓
Questions are matched to the playbook while the buyer is asking.
Managers read scorecards to spot weak answers.
✓
Reps see the winning answer and its proof, privately, in the moment.
The playbook is updated when someone has time.
✓
Better answers replace weaker ones, and the playbook refreshes every 24 hours.
Insight flows up to managers.
✓
Help flows to the rep, who stays in charge of what to say.
What you get
A playbook built from real calls,
not a slide deck.
Every question and objection buyers actually raise, with the answers that win, delivered to reps when they need them.
Ranked
Every question, ranked by what it is worth
Questions and objections are grouped by category and ranked by how often they come up, the revenue riding on them and the win-rate lift of a good answer.
✓
How often each question is asked
✓
Revenue at stake per question
✓
Win-rate lift of a good answer
Pricing
$3.2M
64% answered well
Integration
$2.1M
58% answered well
Buyer just asked
31:05
“Can it log straight into Salesforce?”
From the playbook
#2
Yes. Notes, next steps and fields write back to Salesforce after each call, and the rep approves them first.
Only you can see this
Delivered live
The winning answer, on the rep’s screen
Aria matches the question to the playbook and shows the best answer and proof, private to the rep. The buyer sees a normal meeting.
✓
Matched while the buyer is still asking
✓
Proof attached to every answer
✓
Nothing on the buyer’s screen
Always current
Better answers replace weaker ones
Answer quality is tracked per question. When a rep’s answer wins more often, it is suggested as the new best answer, and an editor approves it.
✓
Answer quality tracked per question
✓
Suggestions sourced from won calls
✓
Refreshed every 24 hours
Current answer
44% well
We have a strong ROI story and most customers see value quickly.
↓
Suggested from 6 won calls
New best answer
71% well
Most teams see payback in the first quarter, from hours saved on notes and fewer deals slipping.
Approve
Edit first
How it works
Capture. Rank.
Deliver live.
Every question and objection is captured, grouped by category and ranked by revenue and win-rate lift, then delivered to reps in the moment the buyer asks.
01
Capture every question
Aria logs each question and objection buyers raise on Zoom, Meet and Teams, with the answer the rep gave.
Zoom
Meet
Teams
02
Rank by revenue and lift
Questions are grouped by category and ranked, so the costly gaps rise to the top.
#1
Why switch?
$1.8M
#2
Salesforce sync?
$1.3M
#3
ROI in Q1?
$1.1M
03
Deliver it live
Before the call, the brief lists the likely questions. During it, the best answer appears privately for the rep.
Say this
Payback in the first quarter
“
KC
Katie Chatterton
VP Sales, Pointcare
Book a demo
Bring your playbook.
Watch it come alive.
Thirty minutes on a mock call. See your own playbook delivered live, and what it is missing.
Proshort
Live demo with Aria
⏱
30 min
◉
Google Meet, link in the invite
✦
Aria joins, so you see the help live
🌐
Any timezone
