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Report · Private dinner

AI in GTM, over dinner
with sales leaders.

Our inaugural AI in GTM evening brought sales leaders, enablement heads and technology innovators to one table to talk about how AI is changing sales execution.

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✓ 8 Aug, Fri · 6 PM – 9 PM

✓ Radisson Blu, Bangalore

Exclusive dinner

Event summary

AI in GTM

AI in GTM

AI in GTM

Private dinner, Proshort’s inaugural AI in GTM event

Date

8 Aug, Fri

Time

6 PM – 9 PM

Venue

Radisson Blu, Bangalore

Attendees

24 (146 registered)

Trusted by revenue teams at 100+ companies worldwide.

Moments captured

An evening of
honest conversations.

Nine of the 45 photos from the night, from the roundtable to the dinner itself.

Want your pictures and videos from the night?

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Event summary

What the room
talked about.

The themes, the perspectives and the takeaways from the evening, in five parts.

In this recap

01

Event overview

02

Key theme: AI-driven efficiency and a simpler GTM stack

03

Industry perspectives

04

Proshort’s role in sales transformation

05

Looking ahead

8 Aug · Radisson Blu, Bangalore

01

Event overview

Event overview

Proshort’s inaugural AI in GTM event brought sales leaders, enablement heads and technology innovators together to explore how AI is changing sales execution.

Proshort’s inaugural AI in GTM event brought sales leaders, enablement heads and technology innovators together to explore how AI is changing sales execution.

The roundtable format kept the dialogue open: peers learning from each other and sharing practical insights on both the opportunities and the challenges of adopting AI tools in sales workflows.

The roundtable format kept the dialogue open: peers learning from each other and sharing practical insights on both the opportunities and the challenges of adopting AI tools in sales workflows.

02

Key theme: AI-driven efficiency and a simpler GTM stack

Key theme: AI-driven efficiency and a simpler GTM stack

The discussion centered on using AI not just to automate routine tasks but to simplify complex sales tech stacks. Participants emphasized AI’s growing role in speeding up decisions, with more speed and precision.

The discussion centered on using AI not just to automate routine tasks but to simplify complex sales tech stacks. Participants emphasized AI’s growing role in speeding up decisions, with more speed and precision.

03

Industry perspectives

Industry perspectives

Attendees saw AI adoption moving beyond basic automation toward strategic decision-making, with a persistent “last mile” challenge still in the way: turning training into effective real-world execution. Many sales reps still struggle to apply what they learned during live conversations.

Attendees saw AI adoption moving beyond basic automation toward strategic decision-making, with a persistent “last mile” challenge still in the way: turning training into effective real-world execution. Many sales reps still struggle to apply what they learned during live conversations.

Contextual coaching and continuous reinforcement, built into the workflow rather than a separate dashboard, were named as essential to closing that gap.

Contextual coaching and continuous reinforcement, built into the workflow rather than a separate dashboard, were named as essential to closing that gap.

There was wide agreement that AI must align closely with business priorities. Tools that only display data fall short: sales leaders want AI to interpret signals and give clear, actionable “next best moves” fitted to each rep’s context.

There was wide agreement that AI must align closely with business priorities. Tools that only display data fall short: sales leaders want AI to interpret signals and give clear, actionable “next best moves” fitted to each rep’s context.

04

Proshort’s role in sales transformation

Proshort’s role in sales transformation

Proshort came up as a prime example of AI bridging the gap between enablement and execution. It does not replace human judgment; it amplifies it, with concise, context-aware guidance exactly when reps need it.

Proshort came up as a prime example of AI bridging the gap between enablement and execution. It does not replace human judgment; it amplifies it, with concise, context-aware guidance exactly when reps need it.

Ashish Chaturvedi, Vice President of Sales at Increff, described how the whole team’s adoption of Proshort significantly improved their ability to analyze deal health and drive sales from the top down. That in-the-moment support improves deal velocity and win rates without overwhelming reps with extra information.

Ashish Chaturvedi, Vice President of Sales at Increff, described how the whole team’s adoption of Proshort significantly improved their ability to analyze deal health and drive sales from the top down. That in-the-moment support improves deal velocity and win rates without overwhelming reps with extra information.

Because it works inside existing sales tools and conversations, Proshort turns training from a one-off event into an ongoing, evolving process. That addresses common friction points: fragmented information, delayed coaching feedback and the difficulty of scaling personalized support across large teams.

Because it works inside existing sales tools and conversations, Proshort turns training from a one-off event into an ongoing, evolving process. That addresses common friction points: fragmented information, delayed coaching feedback and the difficulty of scaling personalized support across large teams.

05

Looking ahead

Looking ahead

The evening ended on an optimistic note about AI’s potential to make sales more human, not less. By automating low-value tasks and delivering real-time, relevant insights, AI frees salespeople to build trust and understand customer needs better.

The evening ended on an optimistic note about AI’s potential to make sales more human, not less. By automating low-value tasks and delivering real-time, relevant insights, AI frees salespeople to build trust and understand customer needs better.

The consensus was clear: the next wave of sales transformation will be defined not by how much data is collected, but by how intelligently that data drives confident, timely action in the field.

The consensus was clear: the next wave of sales transformation will be defined not by how much data is collected, but by how intelligently that data drives confident, timely action in the field.

Heard at the table

Notable quotes
from attendees.

Three lines from the roundtable, in the attendees’ own words.

01

“Sales is an art, know the science, build the tool, solve the problem.”

“Sales is an art, know the science, build the tool, solve the problem.”

Attendee, AI in GTM dinner

02

“AI is personalizing the pipeline for cold outreach.”

“AI is personalizing the pipeline for cold outreach.”

Attendee, AI in GTM dinner

03

“Checking your weight is easy, but not the calories.”

“Checking your weight is easy, but not the calories.”

A metaphor for visible versus hidden performance metrics.

Attendee, AI in GTM dinner

Stay connected

More sessions like this, with more sales leaders.

More sessions like this, with more sales leaders.

Proshort looks forward to hosting more sessions like this and growing a community of forward-thinking sales leaders. For updates, future events and insights on AI-driven sales transformation, follow us on LinkedIn.

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