From Post-Call Analytics to Pre-Call Guidance
Conversational AI has evolved from recording calls to preparing reps.
Proshort represents the next evolution — shifting from post-call insights to real-time, contextual coaching before and during every meeting.
⚡ TL;DR
In one line:
✨ Proshort transforms sales enablement from reactive review to proactive readiness.
📈 Phase 1: The Listening Era
Tools like Gong and Fireflies captured what happened after the call —
useful for managers, but too late to change deal outcomes.
They offered:
Call recordings and transcripts
Post-call analytics and dashboards
Coaching insights (after the fact)
🚀 Phase 2: The Guidance Era
Proshort brings AI into the conversation — before it even begins.
Before a rep joins a meeting, it delivers:
🔍 Account summaries
👤 Decision-maker insights
⚔️ Recent objections and competitor mentions
🧩 Tailored suggestions using MEDDICC logic
During the call, Proshort monitors:
Speech patterns
Engagement sentiment
Deal context alignment
And it surfaces real-time cues directly to the rep — guiding them toward better outcomes while the meeting is still happening.
💡 Why It Matters
Enablement that lives after the meeting helps managers.
Enablement that lives within the meeting helps reps —
and that’s the Proshort edge.
❓ FAQs
Q1. How is pre-call guidance generated?
Proshort blends CRM data, past meetings, and company intelligence through its knowledge graph, giving every rep contextual recommendations before they join.
Q2. Does Proshort replace conversation-intelligence tools?
No — it complements and enhances them by acting earlier in the workflow, turning insights into real-time action.
