Comparing Gong vs Fireflies often comes down to price and depth:
Gong: enterprise-grade, revenue-intelligence heavy, built for sales orgs.
Fireflies: broad-use meeting AI, affordable and flexible across teams.
Both can capture and summarize calls—but they’re used for different reasons.
This article looks at where each fits, and why many sales leaders now add a third piece: a deal-aware copilot that closes the gap between insights and execution.
Gong in Brief
Gong is usually chosen when:
You need standardized recording across the GTM org.
You want detailed analytics on topics, talk ratios, objections, etc.
Leadership wants deal and pipeline views powered by real conversations.
You’re okay with a heavier rollout and admin overhead.
It shines in larger teams with formal coaching and pipeline rituals.
Fireflies in Brief
Fireflies tends to shine when:
You want quick, easy call capture for many teams (sales, CS, product, founders).
Your budget is more constrained but you still want AI summaries and searchable notes.
You care less about advanced revenue dashboards and more about “don’t lose meeting context.”
It’s a very practical way to get from “no notes” to “auto-notes.”
Why Neither Alone Fixes the Sales Execution Problem
For complex B2B sales, simply having summaries doesn’t solve:
Rep preparation: showing up to calls without a unified view of the account, prior calls, and open threads.
Consistent qualification: MEDDIC/MEDDICC/custom frameworks being applied unevenly across the team.
Objection and competitor learning: insights staying buried in individual calls rather than compounding into playbooks.
Skill development: reps not knowing how to improve discovery, demo flow, or closing behavior.
That’s the gap between a recording tool and a sales enablement engine.
How Proshort Approaches It Differently
Proshort is built as an AI sales copilot that:
Treats every call as part of a time-series conversation graph tied to the deal.
Extracts and tracks objections, competitors, decision process, budget, timeline across all meetings.
Maps conversations to rep skills by stage and surfaces targeted coaching.
Gives reps a pre-meeting brief and post-meeting checklist, not just a transcript.
So instead of “we have notes,” your team gets:
Deal-level insights (“Pricing keeps slipping to next month”),
Rep-level insights (“Needs work on discovery depth vs top performers”), and
Org-level insights (“New competitor is now showing up in 30% of late-stage calls”).
Gong gives a sophisticated view of conversations; Fireflies gives easy summaries. Proshort is designed to turn those conversations into systematic behavior change and faster, cleaner pipelines.
Summary
Choose Gong if you want deep CI + revenue views and can invest in a heavier rollout.
Choose Fireflies if you want a lightweight, cross-team meeting AI at a friendlier price.
Choose a deal-aware AI copilot like Proshort if your north star is better execution at every stage—not just better recordings.
