If you’re evaluating Gong vs Chorus, you’re already past the “should we record calls?” question. You’re asking a better one:
Which tool will actually help my reps run better meetings and move deals forward?
Both platforms live in the conversation intelligence category—recording calls, transcribing them, and surfacing coachable moments. But the gap between “we have call recordings” and “our reps consistently run world-class meetings” is still huge.
This article breaks down how Gong and Chorus compare—and why many teams now look for a third option: an AI sales copilot that sits before, during, and after every call, not just in the recap.
What Gong Does Well
Gong is strong when you want:
Robust call recording and transcription across Zoom, Teams, and more.
Deal and pipeline visibility—timeline of interactions, risk flags, and activity tracking.
Manager-friendly dashboards to see talk ratios, keywords, and call outcome trends.
Forecast and pipeline reviews enriched by conversation data, not just CRM fields.
For many orgs, Gong is the first serious step beyond raw call recordings.
What Chorus Does Well
Chorus (by ZoomInfo) overlaps a lot with Gong:
Call recording and transcription across video and dialer environments.
Searchable conversation library with snippets, keywords, and playlists.
Basic deal insights based on conversation patterns.
ZoomInfo tie-in, which can help with contact/firmographic data.
Chorus is often seen as a solid, sometimes more budget-friendly alternative if you mainly care about searchable calls and manager coaching.
Where Both Fall Short
Despite different branding, Gong and Chorus share some structural limitations:
Mostly post-call: reps get insights after the meeting; nothing changes in real time.
Manager-first view: they’re great at “what happened”, less at “what should I do next?” for the rep.
Limited context across channels: call data is strong, but emails, docs, and CRM notes often stay disconnected.
Playbooks aren’t enforced: MEDDIC/MEDDICC or custom qualification frameworks become tags and filters, not living guidance.
So you end up with beautifully analyzed calls—but reps still jumping into meetings under-prepared, scrambling for past notes, and improvising around objections.
How a Modern Copilot Approach Fixes This (Where Proshort Fits)
Instead of asking “Gong or Chorus?”, more teams are asking:
“What if my reps had a Cursor-for-Sales that knew every deal, every call, and every objection before they hit ‘Join’?”
That’s the gap Proshort is built around:
Before the call:
One card per meeting: account summary, stakeholders, last-call highlights, open objections, relevant battlecards.
Stage-aware prompts: discovery vs demo vs negotiation questions and checklists.
During the call:
Real-time cues on missed questions, competitor mentions, and risk signals.
Live access to FAQs, snippets, and collateral suggestions based on what’s being discussed.
After the call:
Structured notes mapped to deal, stage, MEDDICC fields, objections, risks, and next steps.
Automatic CRM updates, coachable moments, and rep skill scoring over time.
Under the hood, Proshort doesn’t just store transcripts; it builds a knowledge graph of:
Deals
People (champions, blockers, influencers)
Objections & outcomes
Competitors & positioning
Collateral used and its impact
So every new call makes your team a little smarter.
How to Decide for Your Team
If you mainly want:
A call library
Basic analytics
Manager review playlists
…then Gong or Chorus are both solid options.
If you want:
Reps who show up prepped (not just recorded),
Stage-aware coaching that actually changes behavior, and
Deal insights that live across calls, emails, and CRM…
…you’ll likely want to layer in (or move to) a platform like Proshort that is built as an AI sales copilot, not just another conversation recorder.
