Both Gong and Avoma help you answer “what was said on that call?” but they’re used quite differently:
Gong is usually rolled out by sales leadership looking for revenue intelligence.
Avoma often starts as a meeting assistant for product, CS, and sales teams.
If you’re running a B2B sales org, the real question is:
Is a better meeting recorder enough—or do your reps need a continuous coach wrapped around their entire deal?
What Gong Brings to the Table
For sales teams, Gong gives you:
Centralized recording and transcription across sellers and segments.
Searchable calls with topics, talk ratios, and keywords.
Deal and pipeline views enriched by conversation activity.
Manager coaching features: playlists, scorecards, and snippets.
It’s particularly strong when you want one central “source of truth” for GTM calls.
What Avoma Brings to the Table
Avoma approaches from a meeting-assistant angle:
Auto-joins and records meetings, then generates notes and summaries.
Supports multiple functions—sales, CS, product, marketing.
Offers agenda templates, notes collaboration, and basic analytics.
Helps busy teams keep meeting notes organized with less manual work.
For many companies, Avoma is a nicer way to handle meeting recording and shared notes.
The Common Limitation: Generic Meetings vs. Sales Motions
Both tools can record and summarize. But complex B2B sales motions need more than that:
Stage-specific behavior (discovery vs demo vs negotiation) is rarely modeled.
Objections and competitors are captured as text—not as recurring patterns that feed enablement.
Deal context (who’s the champion, what changed since last call) isn’t surfaced automatically before meetings.
Coaching often comes down to occasional call reviews, not continuous, data-driven guidance.
That’s where a specialized sales copilot differs from a generic meeting assistant.
How Proshort Extends Beyond Both
Proshort is built specifically for sales teams closing complex B2B deals, so it focuses less on “meetings in general” and more on conversations inside a deal timeline.
Every call is attached to a deal, stage, and stakeholder map, not just a calendar event.
It consolidates calls, emails, and notes into a conversation graph—so trends like “pricing objection keeps popping up” are obvious.
Before each meeting, reps see:
Who’s attending and their past interactions
Key risks and open objections
Suggested questions and talk tracks
After the meeting, reps get:
Structured notes mapped into CRM fields
Recommended follow-ups and collateral
Coaching feedback against best-in-class calls
Instead of “here’s a better summary,” Proshort’s bet is:
Give reps a better next action—and a clear view of how their skills are improving deal by deal.
When to Use What
If you want a general meeting assistant that works across functions, Avoma fits nicely.
If you want deep CI and revenue dashboards, Gong is strong.
If your priority is equipping AEs and SDRs to prep, execute, and follow up with confidence on every deal, consider tools like Proshort that treat calls as just one part of a larger sales knowledge system.
