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Sales
Sales
Sales
Dec 5, 2025
15
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15
min read
Written by
Content Marketing Strategist
Nida Khan

12 Best Gong Alternatives to Boost Sales in 2025

Sales conversations are no longer just conversations. They’ve become one of the richest sources of revenue intelligence, forecasting accuracy, product feedback, and coaching leverage. Over the last few years, tools like Gong have helped bring that shift into the mainstream, making call recording and analysis standard across modern sales teams.

But as the market has matured, so have buyer expectations.

In 2025, revenue leaders are no longer just asking:

  • “Can this tool record our calls?”
    They are now asking:

  • “Can this tool change rep behavior?”

  • “Will it improve deal execution?”

  • “Does it reinforce coaching inside real workflows?”

  • “Will our reps actually adopt it?”

That evolution is why many teams are now actively evaluating Gong alternatives, not because Gong is ineffective, but because sales organizations differ widely in size, motion, enablement maturity, budget, and execution needs.

This guide breaks down the 12 best Gong alternatives in 2025, with a practical, buyer-oriented lens. You’ll learn:

  • Where each tool is strongest

  • What use cases does it truly fit

  • When it’s a better choice than Gong

  • And where its limitations show up

Why Teams Search for Gong Alternatives

Conversation intelligence has become foundational, but teams outgrow tools at different stages. The reasons buyers explore alternatives are often practical, not competitive or ideological.

Here are the most common drivers:

1. Teams Want Execution, Not Just Insights
Many tools surface risks and insights after calls. Increasingly, teams want real-time or in-flow guidance that alters rep behavior while deals are still active.

2. Enablement-First vs Revenue-Analytics-First Needs
Some organizations are coaching-centric (skills, talk tracks, onboarding). Others are forecasting-centric (deal health, pipeline risk). Few tools excel equally at both.

3. Rep Adoption Pressures
Heavy dashboards and manager-only value often create adoption friction at the rep level. Lightweight, context-driven platforms frequently win on usage.

4. Budget and Scale Considerations
What works at 1,000+ reps may be misaligned for 40–200 rep teams. Total cost of ownership matters more in 2025 than it did in growth-at-all-costs years.

5. Regional Data Compliance
Global teams face GDPR, data residency, and recording regulations that some platforms handle better than others.

How This List Was Built

These 12 Gong alternatives were selected based on:

  • Proven conversation intelligence or coaching workflows

  • AI-driven insights (not manual tagging only)

  • CRM integrations (Salesforce, HubSpot)

  • Rep adoption and workflow alignment

  • Strong enablement and execution of use cases

Each entry below follows the same structure for objective comparison.

1. Chorus (by ZoomInfo)

What it’s known for:
Chorus is one of the most established revenue intelligence platforms, deeply embedded in enterprise sales operations.

Core strengths vs Gong:

  • Tight CRM synchronization

  • Strong deal inspection workflows

  • Meeting-library intelligence across accounts

  • Robust manager-level analytics

Best for:
Enterprise sales teams with structured deal review cadences and RevOps ownership of forecasting.

Limitations:

  • Less real-time coaching during calls

  • Heavier admin setup

  • Adoption hinges strongly on manager usage

Key integrations:
Salesforce, Zoom, Outreach, Salesloft

When it’s a better choice than Gong:
When structured deal inspection and cross-account intelligence matter more than live execution nudges.

2. Avoma

What it’s known for:
Avoma blends meeting transcription, AI notes, and conversation insights in a rep-friendly package.

Strengths:

  • Clean meeting summaries

  • Lightweight setup

  • Strong collaboration workflows

  • Effective for product, CS, and sales together

Best for:
SMB to mid-market teams that want fast deployment and high rep adoption.

Limitations:

  • Less enterprise-grade revenue intelligence

  • Coaching frameworks are simpler than large platforms

Integrations:
Zoom, Salesforce, HubSpot, Google Meet

Better than Gong when:
You need speed, simplicity, and cross-team meeting visibility.

3. Salesloft Conversations

What it’s known for:
Native call intelligence inside the Salesloft engagement ecosystem.

Strengths:

  • Direct alignment with outbound workflows

  • Call insights tied to sequences

  • Centralized rep activity context

Best for:
Salesloft-centric outbound and SDR organizations.

Limitations:

  • Less flexible outside Salesloft

  • Reporting depth depends heavily on the engagement setup

Integrations:
Salesloft, Salesforce, Zoom

Better than Gong when:
Your outbound motion is heavily sequence-driven, and you want intelligence embedded directly into that workflow.

4. Outreach Kaia

What it’s known for:
Real-time call guidance and live coaching during meetings.

Strengths:

  • Live battlecards

  • Competitive prompts

  • Real-time objection support

  • Meeting assistance during active calls

Best for:
High-volume outbound and competitive deal environments.

Limitations:

  • Less emphasis on post-call coaching frameworks

  • Requires strong outreach process maturity

Integrations:
Outreach, Salesforce, Zoom, Teams

Better than Gong when:
You prioritize real-time deal assistance over post-call analytics.

5. Fireflies.ai

What it’s known for:
AI meeting transcription and searchable conversation memory.

Strengths:

  • Extremely fast setup

  • Works across internal and external meetings

  • Strong search and keyword tracking

Best for:
Early-stage teams, founders, cross-functional orgs

Limitations:

  • Limited structured sales coaching workflows

  • Not purpose-built for forecasting

Integrations:
Zoom, Teams, HubSpot, Salesforce

Better than Gong when:
You need broad organizational meeting intelligence, not only sales.

6. Jiminny

What it’s known for:
Balanced conversation intelligence with strong enablement overlays.

Strengths:

  • Rep scorecards

  • Coaching workflows

  • Call libraries for training

  • Performance benchmarking

Best for:
Enablement-led organizations in SMB and mid-market.

Limitations:

  • Less advanced enterprise forecasting workflows

  • Reporting is less granular at the deal level

Integrations:
Salesforce, HubSpot, Zoom

Better than Gong when:
Enablement outcomes matter more than board-level forecasting.

7. ExecVision

What it’s known for:
Conversation intelligence is tightly linked to structured coaching methodology.

Strengths:

  • Playbook-aligned coaching

  • Call scoring

  • Manager feedback workflows

  • Long-term rep performance tracking

Best for:
Sales organizations with a strong frontline coaching culture.

Limitations:

  • Less emphasis on predictive deal intelligence

  • UI is less modern than newer tools

Integrations:
Salesforce, Zoom, Teams

Better than Gong when:
You want coaching consistency over revenue-ops analytics.

8. Wingman (by Clari)

What it’s known for:
Real-time sales assistance and competitive insights during calls.

Strengths:

  • Live prompts

  • Deal risk detection

  • Rep confidence boosting

  • Competitive battlecard automation

Best for:
High-velocity sales teams working competitive mid-market deals.

Limitations:

  • Limited long-term call-library coaching compared to some platforms

Integrations:
Zoom, Salesforce, HubSpot

Better than Gong when:
You want real-time execution support inside live meetings.

9. Tactiq

What it’s known for:
Meeting transcription directly inside Chrome and collaboration tools.

Strengths:

  • No heavy deployment

  • Fast note capture

  • Cross-functional usability

Best for:
Startup and founder-led sales teams

Limitations:

  • Not designed for structured coaching or forecasting

  • Minimal analytics layer

Integrations:
Google Meet, Zoom, Slack

Better than Gong when:
You care about meeting documentation, not revenue intelligence.

10. Refract (by Allego)

What it’s known for:
Conversation intelligence layered with enablement and training.

Strengths:

  • Call-based learning

  • Objection handling libraries

  • Peer learning workflows

Best for:
Training-heavy sales organizations

Limitations:

  • Less revenue-insight depth

  • UI is less real-time execution-focused

Integrations:
Salesforce, Zoom

Better than Gong when:
Sales training is the core priority.

11. Modjo

What it’s known for:
Strong European conversation intelligence alternative.

Strengths:

  • GDPR-friendly architecture

  • Strong coaching analytics

  • Rep performance benchmarking

Best for:
EMEA-focused sales organizations

Limitations:

  • Smaller ecosystem than the US platforms

  • Integrations narrower

Better than Gong when:
Data residency and regional compliance drive the buying decision.

12. Proshort - Contextual Enablement & In-Flow Coaching

What it’s known for:
Proshort focuses on reinforcing behavior inside the flow of work, not just analyzing conversations after the fact.

Core strengths vs Gong:

  • Contextual guidance tied directly to real sales scenarios

  • In-flow coaching nudges instead of dashboard-only feedback

  • Enablement intelligence layered into daily execution

  • Reinforcement of talk tracks, objections, and deal strategies

Best for:
Enablement-led teams focused on:

  • Everboarding

  • Skills reinforcement

  • Reducing skill decay after training

  • Improving execution consistency

Limitations:

  • Not positioned as a traditional revenue intelligence forecasting engine

  • Designed more for execution and behavior change than board-level analytics

Integrations:
CRM systems, sales engagement tools, communication platforms

When it’s a better choice than Gong:
When your biggest performance gap is what reps do after calls, not only what happened inside them.

Categorizing the Alternatives by Use Case

Best for Enterprise Revenue Intelligence:

  • Chorus

  • Gong (if still retained as core)

Best for Real-Time Coaching:

  • Kaia

  • Wingman

Best for Enablement & Training:

  • Jiminny

  • ExecVision

  • Refract

  • Proshort

Best for Budget-Conscious Teams:

  • Fireflies

  • Tactiq

  • Avoma

Best for Compliance & Regional Teams:

  • Modjo

How to Choose the Right Gong Alternative

Instead of asking “Which tool is best?”, ask these questions:

  1. Do we need real-time execution support or post-call analytics?

  2. Is enablement driving this purchase—or RevOps?

  3. What level of forecasting insight do we truly use?

  4. Will reps see personal value inside their daily workflows?

  5. Do managers need coaching tooling or deal inspection tooling?

Five-step selection framework:

  1. Map your core revenue bottleneck

  2. Identify rep vs manager ownership

  3. Test adoption with a small pilot pod

  4. Validate CRM data accuracy

  5. Measure time-to-first-coaching impact

Where Conversation Intelligence Is Headed (2025–2028)

The market is rushing in four major directions:

  • From recording → real-time assistance

  • From dashboards → workflow nudges

  • From after-the-fact coaching → in-the-moment execution

  • From siloed platforms → embedded CRM intelligence

Future systems will:

  • Auto-generate deal strategies

  • Recommend next actions based on live buyer signals

  • Reinforce skills continuously without formal training sessions

  • Create organizational memory across accounts and reps

Final Takeaway

Gong remains a powerful revenue intelligence platform. But in 2025, power alone is no longer the deciding factor.

The best alternative depends on:

  • Your sales motion

  • Team size

  • Enablement maturity

  • Execution gaps

  • Forecasting requirements

For some teams, the right move is to invest in deeper revenue analytics.
For others, it’s real-time coaching.
And for enablement-led organizations, it’s about consistent behavior change in the flow of work.

The strongest teams don’t chase platforms; they solve specific execution problems with precision.

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Ready to supercharge your sales execution?

Shorten deal cycles. Increase win rates. Elevate performance.

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Ready to supercharge your sales execution?

Shorten deal cycles. Increase win rates. Elevate performance.

pink and white light fixture