Best B2B Sales Intelligence Tools (2026): Spend Smart, Close Faster

In B2B sales, intelligence tools can be a game-changer. They help teams identify leads, track prospects, and streamline outreach.

But with so many options, costs can add up fast. Choosing the right stack isn’t just about features — it’s about picking tools that actually drive results without breaking the budget.

This guide compares leading sales intelligence platforms — and adds Proshort, which helps sales teams act on insights right inside their daily tools.

Comparison of the Top Sales Intelligence Tools for 2025

1) Proshort — Best for AI-Guided Execution (Turn Signals into “Next Best Action”)

What it is:
Proshort is the AI-powered sales intelligence and enablement platform that bridges analytics and action. It doesn’t just analyze calls or CRM fields — it tells reps what to do next, directly in Salesforce, Slack, Gmail, or Zoom.

Why it matters:
Traditional dashboards show what happened. Proshort helps reps decide what happens next — surfacing real-time coaching, deal health, and personalized nudges that drive measurable improvement.

Key Features

• Skill Intelligence Dashboard: Tracks discovery depth, objection handling, and next-step clarity — linking behaviors to pipeline progress and win rate.

• Ask Anything (NLQ): Query your entire sales ecosystem in plain English (“Which deals lack exec sponsor?”) and get direct links to call clips.

• Deal Monitor: Detects risk patterns (“pricing not discussed,” “no next step in 7 days”) and recommends fixes.

• In-Flow Nudges: AI reminders and learning snippets appear in Slack or CRM after every meeting — reinforcing good behavior automatically.

• Playlists & Coaching Clips: Curate top rep moments to teach through real examples.

Integrations
Salesforce · Slack · Gmail / Outlook · Zoom · Microsoft Teams · Gong · Chorus · Google Workspace

Pricing
Custom — based on seat count and feature depth.

Pros

• Converts analytics into clear next actions.

• Strengthens manager coaching with skill-to-revenue visibility.

• Reduces rep ramp time via contextual learning.

Cons

• Works best with connected CRM + call data.

• Needs 2–4 weeks of activity for skill calibration.

Review
Teams report faster ramp, higher win rates, and improved forecast accuracy. Average rating: 4.8–4.9 stars.

Proshort POV: Dashboards show the past; Proshort improves the next call.

2) UpLead — Best for Mid-Sized Businesses & Marketing Teams

UpLead is a premium B2B data platform with a focus on verified accuracy and ease of use. It’s ideal for teams building targeted lists, enriching CRM records, and finding direct decision-maker contacts fast.

Features

• Verified Email Finder: 160M+ contacts with real-time verification

• Advanced Search Filters: 50+ filters for precise targeting

• Technographics: Identify tools and stacks used by prospects

• Chrome Extension: Verify while browsing LinkedIn or sites

• Data Enrichment + API: Automate and enrich at scale

Pricing

• Free trial (limited credits)

• Essentials: from $99/mo (170 credits)

• Plus: $199/mo (400 credits)

• Professional: custom

Pros

• Strong accuracy and verification

• Intuitive UI and fast filters

• Technographics + intent options

• Integrations (HubSpot, Salesforce, Pipedrive)

Cons

• Pricier for small teams

• Credits can burn quickly

• Short free trial

Review

• Typically 4.7 stars; users praise data accuracy and integrations.

2) Skrapp.io — Best for Small Businesses, Freelancers & Sales Reps

Skrapp.io is a straightforward email finder + verifier with large professional/company coverage—great for lean prospecting and Sales Navigator workflows.

Features

• Email Finder & Verifier

• LinkedIn & Chrome Integrations

• Lead/Company Search & Filters

• List Export & Bulk Actions

Pricing

• Professional: $30/mo (1,000 credits, 2 users)

• Enterprise: $262/mo (50,000 credits, 15 users)

Pros

• Simple UI

• Affordable

• Reliable verification

• Solid filters & exports

Cons

• Lacks phone enrichment/automation

• Verification isn’t perfect (some bounces)

• Free plan is limited

Review

• About 4.3 stars on major review sites.

3) DiscoverOrg — Best for Enterprise Sales & Marketing

Now part of ZoomInfo, DiscoverOrg is known for deep, verified insights, decision-maker mapping, and org charts—ideal for ABM and complex enterprise motions.

Features

• Verified Database (emails, direct dials)

• Buying Signals & Triggers

• Technographics & Firmographics

• CRM/Marketing Integrations

• Browser Extension

• ABM at Scale

Pricing

• Quote-based; enterprise-leaning

Pros

• High data quality

• Org charts aid mapping

• Real-time intent signals

• Phone + email coverage

• Strong integrations

Cons

• Premium pricing

• Overkill for small teams

• Some long-tail data can lag

• Learning curve

Review

• Commonly 4.3 stars; praised for accuracy, mixed feedback on support.

4) DemandScience — Best for Mid-to-Large B2B Companies

DemandScience blends verified data, intent signals, and campaign execution—useful if you want both data access and managed programs.

Features

• 247M+ professionals, 26M+ companies

• Intent Data & Buyer Signals

• Klarity Sales Intelligence (self-service search/segment/export)

• Campaign Execution (content syndication, ABM)

• Data Enrichment & Compliance

Pricing

• Custom/quote-based

Pros

• Strong intent + data combo

• Managed + self-serve options

• Compliance-focused

• Good for in-market detection

Cons

• Non-transparent pricing

• Feature breadth adds complexity

• Onboarding needed

Review

• Typically 4.4 stars; accurate data and useful intent.

5) LinkedIn Sales Navigator — Best for B2B Teams, Recruiters & BD

The gold standard for relationship-first prospecting—with advanced filters, lead recs, and real-time alerts across the world’s largest professional network.

Features

• Advanced Lead/Account Search

• Lead Recommendations

• Real-Time Alerts (job changes, news)

• InMail

• TeamLink (warm intros)

• CRM Integrations

Pricing

• Core (Individual): from ~$99/mo

• Advanced (Team): around ~$149/mo

• Advanced Plus (Enterprise): custom

Pros

• Up-to-date professional graph

• Rich filters & alerts

• Strong for warm outreach

• Good CRM sync

Cons

• Requires best-practice filtering

• Can feel heavy/intimidating at first

• Occasional UI freezes

• Some filters broad

Review

• Common 4.3 stars; worth it if used thoughtfully.

6) HubSpot Sales Hub — Best All-in-One Sales Platform

A complete sales platform for CRM, pipeline, email tracking, meetings, automation, and analytics—great for orgs wanting one home.

Features

• Pipeline & Deal Management

• Contact & Lead Management

• Email Tracking & Automation

• Meeting Scheduler

• Reporting & Analytics

• Templates & Playbooks

• Native with HubSpot CRM

Pricing

• From $90–$150 per seat / mo (tiered features)

Pros

• Unified platform

• Scales with teams

• Automates repetitive work

• Tight analytics & visibility

• Native with HubSpot ecosystem

Cons

• Costs rise as you scale

• Some features gated to higher tiers

• Onboarding time for new CRM teams

Review

• Usually 4.4 stars; applauded for UX + breadth.

7) Apollo — Best for SMBs & B2B Sales Teams

Apollo combines data, engagement, and analytics—a popular pick for SMBs needing prospecting + outbound in one place.

Features

• Large B2B Database (contacts + direct dials)

• AI Lead Scoring & Intent

• Multi-Channel Outreach (email/LinkedIn/calls)

• Data Enrichment

• Pipeline Analytics

• Integrations (Salesforce, HubSpot, Outreach, Gmail)

Pricing

• Free plan (limited)

• Paid: $49–$199 per user / mo

Pros

• Strong value for money

• Broad feature set in one tool

• Quick to learn

• Robust automation

Cons

• Free plan is limited

• International data can vary

• Must manage email limits

Review

• Typically 4.7 stars; high marks for UI + ROI.

8) ZoomInfo — Best for Enterprise Teams

ZoomInfo offers one of the deepest B2B datasets with intent, org mapping, and automation—designed for enterprise ABM and scaled teams.

Features

• 250M+ professionals, 100M+ companies

• Intent Data & Buying Signals

• Technographics

• Sales Automation & Enrichment

• Broad Integrations

• Compliance & Accuracy focus

Pricing

• Quote-based; often starts around ~$15k/yr for small teams and scales up

Pros

• Excellent data depth

• Strong intent + firmographics

• Enterprise integrations

• Built for scale

Cons

• Expensive for SMBs

• Learning curve for advanced features

• International coverage varies

Review

• Common 4.5 stars; praised for accuracy and impact.

9) 6sense — Best for Mid-Market to Enterprise (Predictive + Intent)

6sense uses predictive analytics and AI to find hidden revenue—surfacing in-market accounts and prioritizing outreach timing.

Features

• CRM Sync (Salesforce/HubSpot)

• Buyer Intent & Search Signals

• AI Lead Scoring

• Predictive Analytics & Forecasting

• Multi-Channel Orchestration

• Data Enrichment

Pricing

• Product-based; demo + trials (e.g., 50 credits)

Pros

• Accurate buyer-intent modeling

• AI scoring & forecasting

• Strong CRM integrations

• Pipeline visibility

Cons

• Premium pricing

• Onboarding + complexity

• Heavier for small teams

Review

• Typically 4.3 stars; steep learning curve but powerful.

How to Choose the Best Sales Intelligence Tool (Without Overcomplicating It)

Let’s be honest—picking tools can feel like standing at a buffet when you’re not even hungry. Everyone promises “best data” and “smart intent,” but what do you actually need?

1) Focus on your real goals
Are you solving top-of-funnel volume, data enrichment, or lead qualification? Buy for today’s bottleneck, not a hypothetical future.

2) Don’t drown in dashboards
Actionable data beats fancy reporting. If it won’t improve messaging, targeting, or timing, it’s noise.

3) Prioritize integration + simplicity
Your stack should plug into CRM, support sales calls, and simplify forecasting—not add admin overhead.

4) Test with trials
Run a 2–4 week sprint. Measure meeting rate, qualified pipeline, and conversion—not just list size.

5) Choose for today, scale later
Buy what your team will actually use. You can always expand when process maturity grows.

Conclusion: Keep Sales Smart, Not Complicated

Sales intelligence isn’t about collecting more data; it’s about turning it into conversations with qualified buyers.

Whether you choose 6sense, ZoomInfo, UpLead, Apollo, or others—the best tool is the one your team will use every day to build pipeline and close revenue.

Smart > Complex. Human > Hype. That’s how you win.

Proshort: From Signals to Action (Optional Add-On to Your Stack)

Most intelligence tools tell you what happened. Proshort tells reps what to do next—right where they work.

• Skill Intelligence Dashboard: See which behaviors (discovery depth, objection handling, next-step clarity) move deals.

• Ask Anything: Natural-language answers across your calls, emails, and deals.

• In-Flow Nudges: Post-call coaching and micro-prompts inside Salesforce, Slack, Gmail, Zoom/Teams.

Make your intelligence actionable.
👉 Book a demo: https://proshort.ai/demo

Notes & Disclaimers

• Pricing and packaging change frequently; confirm current terms with each vendor.

• Ratings are rounded snapshots from common review aggregators.

• Logos, trademarks, and brand names are the property of their respective owners.