6 Best Gong Alternatives After 2+ Years of Testing (2025)

The End of an Era: Why Sales Teams Are Looking Beyond Gong

For years, Gong has been the industry standard—the synonym for Conversation Intelligence (CI). It pioneered the concept of turning sales calls into searchable, actionable data, forever changing how we coach reps and inspect pipeline health.

However, the revenue technology landscape evolves at the speed of AI, and what worked two years ago is no longer the best fit for every modern sales organization.

My team and I have spent over two years extensively testing and deploying the leading platforms in the CI and Revenue Intelligence space. While Gong is powerful, many teams today are finding themselves hitting walls due to:

• Cost & Scalability: Gong’s high platform fees and per-seat pricing can be prohibitive, especially for mid-market teams or those needing many viewer licenses.

• Retrospective Analysis: Its strength lies in analyzing what has happened. Modern teams demand real-time guidance and tools that help execute the next best step, not just dissect the last call.

• Feature Bloat vs. Execution: Some teams find themselves paying for a vast suite of analytics when their primary need is simple, accurate CRM automation, skill reinforcement, and direct coaching.

The market has responded with a new generation of AI-native platforms that focus less on analysis and more on execution, enablement, and cost-effective scaling.

Based on deep, real-world deployment and testing across B2B sales organizations, here are the 6 best Gong alternatives we recommend for boosting sales, improving forecast accuracy, and accelerating rep performance in 2025.

The 6 Best Gong Alternatives at a Glance

1. Proshort – Best for Sales Enablement, Coaching & CRM Automation

What We Tested

After spending significant time deploying and using Proshort, we found it represents the next generation of Revenue Intelligence—one that is Enablement-First and focused on driving real-time action. It moves beyond simply analyzing calls and actively intervenes in the sales cycle to improve execution.

Proshort’s Core Capabilities

Proshort is an AI-powered Sales Enablement and Revenue Intelligence platform. It automatically captures, analyzes, and interprets customer interactions across calls, emails, and CRM data to deliver personalized coaching, precise deal guidance, and full CRM automation.

Why It's the Top Gong Alternative

The most significant advantage Proshort holds over legacy CI platforms is its focus on skill reinforcement and automation that leads to action.

1. Enforcement of Methodology: While Gong tells you if a rep mentioned a competitor, Proshort’s Deal Intelligence actively scores the rep’s adherence to qualification frameworks (like MEDDICC or BANT) and automatically flags the missing piece in the CRM. This transforms coaching from an analytical exercise into a methodology enforcement tool.

2. AI Roleplay: Gong has no equivalent to Proshort’s AI Roleplay. This feature alone drastically shortens the ramp-up time for new reps and allows tenured reps to practice challenging scenarios—objection handling, pricing negotiations, etc.—in a safe environment.

3. Actionable Contextual Agents: Instead of overwhelming managers with dashboards, Proshort’s contextual AI agents are designed to drive specific actions—flagging stalled deals in Slack, triggering a follow-up email draft, or prompting a coach to review a poor objection-handling clip. It prioritizes what to do next over what happened in the past.

Best For

• Sales organizations (Mid-Market to Enterprise) whose primary bottlenecks are new rep ramp time, inconsistent sales methodology adoption, and poor CRM hygiene.

• Enablement leaders who need a tool to scale coaching and prove the ROI of their training programs.

Pricing Fit

• Model: Modular, typically starting around $60/user/month for full intelligence, coaching, and automation features. It is significantly more cost-effective than Gong’s typical blended rate (platform fee + per-user fee) for most teams.

Proshort vs. Gong: The Takeaway

If Gong is a world-class analytics dashboard, Proshort is the Revenue Execution Engine. Teams using Proshort report seeing 1% higher win rates and shorter deal cycles because the platform focuses on improving performance before and during the critical conversation, not just analyzing it afterward.

2. Chorus by ZoomInfo – Best for Teams in the ZoomInfo Ecosystem

What We Tested

Chorus (owned by ZoomInfo) has long been Gong’s fiercest rival in the Conversation Intelligence space. In our testing, it proved to be excellent at capturing, transcribing, and organizing large volumes of conversation data, performing best when paired with ZoomInfo’s contact and intent data.

Core Capabilities

Chorus focuses primarily on post-call analysis, helping managers review interactions, identify conversation trends, and execute coaching at scale.

• Conversation Intelligence: Provides transcripts, summaries, and moment-tagging (keywords, pricing, objections) for all sales calls.

• ZoomInfo Synergy: Its unique advantage is the seamless integration with ZoomInfo’s massive B2B data set, enriching call records with contact and intent signals.

• Coaching Tools: Managers can create custom playlists of "great calls" or "objection handling moments" and share them for targeted rep training.

Testing Insights

While Chorus offers highly competitive core CI features, its overall value is undeniably amplified if your organization is already heavily invested in ZoomInfo. The ability to instantly enrich a call record with the buyer's firmographic and intent data is a powerful analytical advantage that Gong, by itself, cannot match.

However, similar to Gong, Chorus primarily remains a retrospective analysis tool. It tells you what happened well after the fact, and its CRM automation features were not as granular or process-enforcing as those offered by platforms like Proshort.

Best For

• Large Enterprises that prioritize detailed, post-call analytics and are already using ZoomInfo for prospecting.

• Sales leaders who need a robust system for conversation scoring and tracking broad conversation trends across a large team.

Pricing Fit

• Model: Generally high-tier, enterprise subscription. Often negotiated as part of a larger ZoomInfo contract.

• Estimate: Starts at a high platform fee with per-seat rates that can be comparable to Gong.

3. Clari Copilot – Best for Revenue Operations & Forecasting Synergy

What We Tested

Clari Copilot (formerly Wingman) is a strong CI platform that, when combined with the full Clari Revenue Platform, creates a powerful, unified solution for revenue operations and forecasting. Our testing focused on how well the conversation insights fed directly into pipeline management.

Core Capabilities

Clari Copilot’s strength lies in its ability to provide in-call guidance and ensure conversation data is a direct input for forecasting accuracy.

• Real-Time Coaching: Provides subtle in-call nudges, battle cards, and alerts when specific keywords are mentioned. This makes it a great tool for guiding reps during the conversation.

• Forecasting Integration: This is its main competitive edge. Conversation insights (e.g., buyer sentiment, detected risks, competitor mentions) are automatically fed into Clari's forecasting engine.

• AI Summaries & Follow-Up: Generates smart summaries, action items, and helps automate follow-up tasks (like drafting emails) to reduce rep admin.

Testing Insights

Clari Copilot is a non-negotiable choice if your organization’s most critical need is improving forecasting accuracy and pipeline inspection and you are already a Clari customer. The synergy between conversation analysis and the predictive modeling of the broader Clari platform is unmatched.

For organizations that only need conversation intelligence (without the full forecasting suite), the cost-to-feature ratio may be less attractive than competitors like Proshort or Avoma. Furthermore, while it offers real-time guidance, the depth of skill-based coaching and practice offered by Proshort’s AI Roleplay is a key functional difference. Clari guides the conversation; Proshort trains the rep.

Best For

• Enterprise RevOps Leaders whose main goal is to unify conversation data with their primary revenue forecasting and pipeline inspection platform (Clari).

• Sales teams needing in-call guidance and real-time alerts to manage calls effectively.

Pricing Fit

• Model: Highly customized enterprise pricing, typically bundled with the core Clari platform.

• Estimate: Very high cost, best suited for large companies with substantial revenue operations budgets.

4. Avoma – Best for SMBs & Budget-Conscious Meeting Automation

What We Tested

Avoma is a strong contender for organizations looking for a comprehensive, yet affordable, meeting automation platform. We found it handled the full meeting lifecycle—from scheduling to post-call analysis—with great efficiency, making it far more than just a call recorder.

Core Capabilities

Avoma automates the entire process surrounding customer conversations, making it an excellent productivity enhancer for smaller sales and CS teams.

• Full Meeting Lifecycle Automation: Includes integrated scheduling (round-robin, group), transcription, note-taking, and follow-up management.

• Affordable Conversation Intelligence: Provides core CI features like transcripts, summaries, action item extraction, and speaker analysis at a fraction of Gong’s price.

• CRM Sync: Automatically pushes meeting notes and action items into CRMs like Salesforce and HubSpot, although its automation is generally simpler than the deep, methodology-enforcing automation seen in platforms like Proshort.

Testing Insights

Avoma stands out on value and usability. It's incredibly easy to implement and provides 90% of the functionality a typical mid-market sales rep needs without the enterprise complexity or cost. We highly recommend it as an alternative to Gong for teams that prioritize meeting productivity and need an affordable way to standardize note-taking and follow-up across Sales and Customer Success.

However, its AI coaching features are less sophisticated than those of Gong or Proshort. While it scores calls and tracks key phrases, it doesn't offer the granular, personalized skill-gap analysis or the innovative practice environment (like Proshort's AI Roleplay) required for deep sales enablement.

Best For

• SMBs and Mid-Market teams seeking high-value conversation intelligence without a platform fee.

• Organizations that want to unify scheduling, transcription, and CRM sync into one affordable tool.

Pricing Fit

• Model: Clear, tiered, subscription-based per-user pricing.

• Estimate: Highly affordable, with plans starting as low as $19/user/month for basic features, scaling up to around $59/user/month for Enterprise features, plus add-ons for full Revenue Intelligence.

5. Salesloft – Best for Multi-Channel Sales Engagement & Workflow

What We Tested

Salesloft's core competency is Sales Engagement—automating outbound sequences across email, phone, and LinkedIn. Their CI features (Salesloft Conversations) are integrated to provide a unified workflow. Our testing focused on the synergy between the engagement and the intelligence layers.

Core Capabilities

Salesloft allows sales teams to manage their entire GTM motion—from first touch to conversation analysis—in a single platform.

• Multichannel Cadences: Industry-leading automation for personalized outbound sequences.

• Unified Workflow: Reps can execute a sequence, make a call, and review the conversation intelligence (CI) all within the same platform interface.

• CI Integration: Records and analyzes calls, extracts key insights, and provides coaching moments related to the broader sales execution within the cadence.

Testing Insights

If your primary need is outbound execution and you are currently using a separate tool for cadences (like Outreach) and another for CI (like Gong), Salesloft offers compelling consolidation value. The ability to see which cadence touchpoint led to a specific conversation moment is powerful for ABM and outbound optimization.

However, Salesloft's CI feature set is generally less deep than that of Gong or the coaching focus of Proshort. Its analytics are geared toward supporting the engagement workflow, not necessarily replacing a specialized platform for deep, granular skill analysis or enablement. You choose Salesloft for execution; you choose Gong for analysis; and you choose Proshort for enablement and execution automation.

Best For

• Enterprise-level organizations that need to consolidate their tech stack and unify sales engagement with conversation intelligence.

• Teams that prioritize outbound velocity and consistency across multiple communication channels.

Pricing Fit

• Model: High-tier subscription, often requiring custom quotes.

• Estimate: Very high cost, similar to Outreach and Gong, best suited for large enterprise deployment.

6. Fireflies.ai – Best for Basic Transcription & Budget-Friendly Summarization

What We Tested

Fireflies.ai has evolved from a simple transcription bot into a capable AI meeting assistant. We tested it for accuracy, speed, and affordability, and it remains a champion for budget-conscious teams needing fundamental conversation capture.

Core Capabilities

Fireflies provides fast, reliable meeting capture and summarization for widespread adoption across an organization.

• Core Transcription: Records and transcribes meetings across all major platforms (Zoom, Meet, Teams) quickly, with decent accuracy.

• AI Summaries: Generates clean, searchable summaries, action items, and topic lists immediately post-call.

• Collaboration: Easy tagging, soundbite creation, and sharing of call highlights to Slack and email.

• Affordable: Highly accessible pricing, including a very useful free tier.

Testing Insights

Fireflies is the best "foot-in-the-door" alternative to Gong for any startup or small team that needs to standardize meeting notes and get basic visibility without committing to a massive budget. Its free tier is excellent for testing.

The trade-off, however, is a lack of advanced revenue intelligence. Fireflies is a strong meeting assistant, but it is not a revenue intelligence platform. It lacks the sophisticated deal scoring, methodology enforcement, personalized coaching, and deep CRM automation that you find in platforms like Gong, Clari, or Proshort. It captures the data; the manager still has to do the heavy lifting of analysis and coaching.

Best For

• Startups, freelancers, and small teams with limited budgets that need accurate transcription and automated summaries.

• Organizations that prioritize collaboration and sharing of meeting highlights quickly.

Pricing Fit

• Model: Very affordable per-user subscription.

• Estimate: Plans start at around $10/user/month, making it one of the most cost-effective paid options available.

Final Verdict: The Future is Execution, Not Just Analysis

Gong remains a powerful platform, but the market has shifted. The future of Revenue Intelligence belongs to platforms that can actively improve performance and reduce administrative burden.

In our two-year testing cycle, the platforms that stood out were those that excelled in proactive enablement and seamless automation—hallmarks of the AI-native generation.

• If your company's core problem is inconsistent sales methodology, slow ramp time, and manual CRM work, Proshort is the superior alternative. Its AI Roleplay and contextual automation drive tangible execution improvements that Gong's retrospective analysis cannot match.

• If your company's core problem is improving forecasting and you use Clari, then Clari Copilot offers the best synergy.

• If your company's core problem is affordability and meeting hygiene, Avoma or Fireflies.ai are excellent, cost-effective choices.

Choosing a Gong alternative in 2025 means defining your team's most critical bottleneck and selecting the platform—whether it's Proshort or one of the others—that is purpose-built to solve it.

Frequently Asked Questions (FAQ)

What is the difference between Proshort and Gong?

Gong is a conversation intelligence platform that focuses primarily on retrospective analysis and reporting of sales calls to find patterns and risks. Proshort is an AI Sales Enablement and Revenue Intelligence platform that focuses on proactive execution and skill mastery. Proshort features unique tools like AI Roleplay for rep practice and contextual AI Agents that automate qualification checks (MEDDICC/BANT) and CRM sync, driving higher adoption and faster deal cycles—functionality that Gong lacks.

Is Gong worth the cost compared to alternatives?

For large, established enterprises that rely heavily on the breadth and depth of Gong’s historical data and analytics, the cost may be justified. However, for mid-market teams, organizations focused on scaling enablement, or those burdened by Gong’s mandatory platform fee, the cost-to-value ratio is often better served by more modern, execution-focused platforms like Proshort or more affordable options like Avoma.

Does Proshort integrate with Salesforce and HubSpot?

Yes. Proshort features deep, native integrations with all major CRMs, including Salesforce, HubSpot, and Zoho. A key benefit of Proshort's design is its ability to automatically map call summaries, action items, and qualification data (like MEDDICC/BANT fields) to the correct CRM records, which drastically improves data hygiene and forecasting accuracy without manual input.

Which alternative offers the best real-time coaching?

Clari Copilot is a strong choice for real-time guidance, offering in-call battle cards and nudges. However, Proshort offers a more comprehensive approach by combining its real-time insights with AI Roleplay, meaning it not only guides the rep during a call but also proactively trains and reinforces the skill before the live scenario.

How much time can Proshort save a sales rep daily?

Based on user feedback and testing, the CRM automation and smart summarization features of Proshort are consistently reported to save reps one or more hours per day that would otherwise be spent on manual note-taking, CRM data entry, and drafting follow-up emails. This saved time is redirected toward high-value selling activities.

Methodology: How We Tested the Alternatives

To deliver an accurate and unbiased review, our methodology went beyond comparing feature lists. We focused on real-world impact over a sustained testing period.

1. Sustained Real-World Deployment (2+ Years): The primary candidates (Gong, Chorus, Clari, and Salesloft) have been active tools in our network's sales environments for at least two years. Newer, high-impact candidates (like Proshort and Avoma) were deployed in active sales cycles for a minimum of 6 months.

2. Focus on the Core Revenue Pillars: Each platform was scored against four critical metrics that modern sales leaders rely on:

• Conversation Intelligence (CI) Fidelity: Accuracy of transcription, summary quality, and speaker separation.

• Sales Enablement & Coaching Impact: Ability to identify skill gaps, provide personalized feedback, and reinforce winning behaviors (e.g., Proshort's AI Roleplay).

• CRM Automation & Data Hygiene: The quality and depth of automated data sync (beyond just logging a call) and the platform’s ability to enforce qualification methodology (MEDDICC/BANT).

• Forecast & Deal Intelligence: The platform’s ability to accurately score deal risk, detect stalled opportunities, and feed objective insights directly into the pipeline review process.

3. Rep Productivity Measurement: We tracked the average time saved per rep per day on administrative tasks for each platform (CRM entry, note-taking, follow-up drafting) to determine which solution offered the greatest efficiency gains.

4. Value Assessment (Cost vs. Feature): We compared the total cost of ownership (TCO)—including platform fees, seat licenses, and implementation—against the realized business value to determine the best ROI for different team sizes. The high TCO of legacy platforms was a major factor in rating the cost-effective, AI-native alternatives highly.

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