Event Overview

Proshort’s inaugural AI in GTM event brought together sales leaders, enablement heads, and technology innovators to explore how AI is transforming sales execution. The roundtable format fostered open dialogue, peer learning, and the sharing of practical insights on both the opportunities and challenges of adopting AI tools in sales workflows.

Key Theme: AI-Driven Efficiency & GTM Stack Simplification

Discussions centered on leveraging AI not just to automate routine tasks but to simplify complex sales tech stacks. Participants emphasized AI’s growing role in accelerating decision-making with enhanced speed and precision.

Notable Quotes from Attendees

• “Sales is an art, know the science, build the tool, solve the problem.”

• “AI is personalizing the pipeline for cold outreach.”

• “Checking your weight is easy, but not the calories.”

  (A metaphor illustrating visible versus hidden performance metrics.)

  
  

Industry Perspectives

Attendees recognized that while AI adoption is moving beyond basic automation to strategic decision-making, a persistent “last mile” challenge remains: converting training into effective real-world execution. Many sales reps still struggle to apply learned skills during live conversations. Contextual coaching and continuous reinforcement embedded within workflows rather than via separate dashboards were identified as essential to bridge this gap.

There was widespread agreement that AI must align closely with business priorities. Tools that merely display data fall short; sales leaders want AI to interpret signals and provide clear, actionable “next best moves” tailored to each rep’s unique context.

Proshort’s Role in Sales Transformation

Proshort emerged as a prime example of AI bridging the gap between enablement and execution. Rather than replacing human judgment, it amplifies it by delivering concise, context-aware guidance exactly when reps need it.

Ashish Chaturvedi, Vice President of Sales at Increff, noted how their entire team’s adoption of Proshort significantly improved their ability to analyze deal health and drive sales from the top down. This in-the-moment support improves deal velocity and win rates without overwhelming reps with excess information.

By integrating seamlessly with existing sales tools and conversations, Proshort shifts training from a one-off event to an ongoing, evolving process. This directly addresses common friction points such as fragmented information, delayed coaching feedback, and the difficulty of scaling personalized support across large teams.

Looking Ahead

The event concluded on an optimistic note about AI’s potential to make sales more human, not less. By automating low-value tasks and delivering real-time, relevant insights, AI frees salespeople to focus on building trust and better understanding customer needs.

The consensus was clear: the next wave of sales transformation will be defined not by how much data is collected, but by how intelligently that data is used to drive confident, timely actions in the field.

Stay Connected

Proshort looks forward to hosting more sessions like this to continue fostering a community of forward-thinking sales leaders. For updates, future events, and insights on AI-driven sales transformation, stay connected with us on LinkedIn.