It certainly feels like every single sales tool available has suddenly integrated an AI feature into its core offerings.
And there is a very clear reason for this rapid shift.
Whether your team is searching for AI outreach tools to automate initial prospecting or advanced AI sales platforms to help successfully close complex deals, we have compiled a definitive list of the most effective and impactful platforms currently on the market.
Artificial Intelligence (AI) is now a critical, sought-after technology that can reliably help sales teams:
Automate routine, time-consuming administrative tasks.
Gain deep, objective insight into your entire sales process execution.
Discover qualified leads and streamline initial outreach efforts.
Score, prioritize, and accurately route high-value leads.
Generate superior cold emails and personalized follow-ups.
Identify the exact steps needed to move a stalled deal forward.
And much more...
To help you feel less overwhelmed by the proliferation of sales AI and confidently distinguish the serious, impact-driven AI-powered tools from those that might just be a gimmick, we are sharing the definitive list of the best sales AI tools specifically for B2B teams in 2025.
Our comprehensive list includes powerful tools from every major sales tech category, spanning from CRM and sales intelligence to advanced sales forecasting and dedicated email assistants.
Let’s jump in.
1. Proshort
Best for: AI-Powered Sales Execution and Workflow Automation.
At its core, Proshort is a unified sales execution platform that transforms conversation intelligence into immediate action, providing accurate, high-quality, and contextual guidance directly within the representative's flow of work.
The Proshort AI Assistant acts as the powerful intelligence layer, fueling execution by synthesizing complex customer data, call insights (CI), and CRM history to surface verified, actionable steps that sellers can immediately act on.
Here’s what makes Proshort unique among other AI sales tools on the market:
Execution-First Design: Proshort is built around execution and automation. It doesn't stop at diagnosing problems; it automates the solution (e.g., generating follow-up emails, logging notes via Auto Notes Sync).
Contextual Guidance in Flow: The AI Assistant provides representatives with the relevance they need to close faster, whether the opportunity is in the closing stages or receiving the first dial. This guidance is surfaced directly within the CRM, email, or meeting tool.
AI Agent Workflow Orchestration: Proshort allows teams to define and automate multi-step sales workflows using contextual AI agents, moving beyond simple task assistance to full process execution.
You can request your demo of Proshort today to see our AI tools in action with your Ideal Customer Profile (ICP) as an example:
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Top three points to expect from a Proshort demo:
We’ll align on your goals, target markets, and core execution bottlenecks. Watch how the AI Assistant surfaces in-workflow guidance for your target accounts.
You’ll see how Auto Notes Sync eliminates manual data entry, increasing representative efficiency immediately.
Compare Proshort’s execution automation against manual follow-up processes.
Key features
AI Assistant: Governed AI engine delivering contextual, compliant, and actionable insights directly in the flow of work (CRM/Email).
Auto Notes Sync: Automated CRM logging and meeting summaries, eliminating the need for manual data entry.
Conversation Intelligence (CI): Analyzes sales calls to inform coaching, identify deal risks, and track behavioral metrics.
AI Roleplay: Provides a safe, scalable environment for representatives to practice pitches and objection handling.
Predictive Execution Insights: Flags critical points in the pipeline where immediate intervention or next-step automation is required.
Seamless Integrations: Deep, bi-directional connectivity with major CRMs (Salesforce, HubSpot) and sales engagement platforms.
Compliance: Built-in security protocols to ensure data handling adheres to enterprise-grade standards.
Unrestricted Access: Fair use policy allows broad access to crucial execution and coaching features.
Pricing
Choose a package to suit your needs:
Execution Starter: Offers essential in-workflow guidance and basic automation.
Revenue Orchestrator: Combines Proshort’s core CI data, advanced coaching features, and full workflow automation.
2. Overloop AI
Best for: AI-powered Sales Automation and Outreach
Overloop AI is a sales automation platform designed for forward-thinking outreach teams.
Overloop AI’s most popular feature is its capability for ultra-personalized email generation at scale. Users can upload their prospect list or filter through the tool’s internal database to target the most ideal prospects.
It enables you to speak directly to each prospect’s unique pain points, helping you to cut through the noise and build relationships at warp speed.
What truly defines Overloop AI as an AI outreach tool is its ability to generate multi-channel campaigns, ensuring you meet your prospects exactly where they prefer to be engaged.
With Overloop, you have the power to achieve the quantity required without compromising on the top-notch quality that each of your leads deserves!
Key features
Generate ultra-personalized outbound emails at scale.
Automated multi-channel outreach campaigns (email, social).
Intuitive data filtering and prospect sourcing.
Outbound deliverability enhancement with up-to-date compliance features.
Email finder plugin.
Native integrations & workflow management.
Pricing
Overloop AI currently offers three credit-based pricing plans. To find out which plan is the best solution for your business, book a demo with their team.
3. Salesforce Sales Cloud
Best for: AI-enriched CRM.
Salesforce Sales Cloud is a massive, AI-powered platform and CRM designed for sales professionals.
The integrated AI assistant, Einstein Copilot, leverages your customer and CRM data to guide sellers at every stage of the sales process.
It can auto-generate personalized sales emails, provide feedback on customer interactions, forecast conversion rates, and suggest actions most likely to move a deal forward.
Sellers can even ask Einstein to generate unique plans for closing specific deals.
Sales Cloud is ideal for B2B teams looking to integrate AI into their sales workflows. Its primary benefits are improving rep productivity and automating routine manual tasks within the CRM environment.
Key features
Einstein AI Copilot for every sales representative.
Cold email generation based on CRM context.
Conversation intelligence tools.
Lead and deal prioritization.
AI-powered insights for closing deals.
Predictive forecasting.
Sales activity suggestions.
Pricing
Starter: $25 per user per month.
Pro: $100 per user per month.
Enterprise: $165 per user per month.
Unlimited: $300 per user per month.
Agentforce 1 Sales: $500 per user per month (Premium AI features).
4. Fireflies.ai
Best for: AI meeting note-taking.
Fireflies.ai is an AI note-taking application that integrates seamlessly with video conferencing platforms like Zoom or Google Meet. It automatically records, transcribes, summarizes, and takes notes on all customer interactions.
It also integrates with your CRM to log these notes and transcripts automatically.
This sales AI tool is incredibly handy for busy sales professionals; with it, you can easily remind yourself about a sales meeting without having to listen to the entire recording.
This means that during live meetings, representatives can focus their full attention on the prospect rather than scrambling to take notes manually.
Key features
AI call recording, summarising, and transcription.
AI-powered conversation note-taking.
Conversation analysis functionality.
Basic sales coaching tools.
Integrations with Salesforce, HubSpot, Slack, and many more.
Pricing
Free Plan: Limited summarisation ability, 800 mins of storage per seat.
Pro: $10 per user per month.
Business: $19 per user per month.
Enterprise: $39 per user per month.
5. Gong.io
Best for: AI-driven feedback on sales conversations.
Gong is a conversation intelligence platform, sales enablement solution, and coaching tool, all integrated into one powerful package.
Its core function is to empower sales representatives and sales coaches with actionable insights into their prospect interactions, including cold calls, discovery calls, and presentations.
Using objective data collected from top performers and past interactions, the AI algorithm provides representatives with suggestions for improving their sales performance. For example, the tool might suggest: “Discovery calls where the rep asks 8-10 questions have the highest success rate.”
Sales professionals also use the tool to automatically track key concepts in sales calls, such as common objections, competitor mentions, or specific custom pricing discussions. This intelligence helps them gain deep insight into their customers’ minds and measurably win more deals.
Key features
Conversation recording and analysis.
AI-driven sales coaching modules.
AI-powered call suggestions.
Concept and keyword tracking.
Sales playbook creation.
Sales forecasting tools.
Pricing
Reach out to Gong for a custom quote.
6. Crystal
Best for: Assessing a prospect’s personality.
Wouldn’t it be useful to know precisely what makes your potential customers tick before ever calling them?
Crystal makes this possible. It’s a personality data platform that uses compliant customer data to predict a prospect’s personality based on the DISC methodology.
It can tell you specifics, from their predicted level of risk aversion to their position on the spectrum between optimists and pragmatists.
Its Artificial Intelligence algorithm also gives you personalized tips for human interaction with specific prospects.
For example, a prospect (shown above) identified as an Analyst type responds best to data-driven insights and least to emotionally charged language.
By helping you profoundly understand how your prospect makes buying decisions, communicates, and behaves, Crystal empowers you to instantly personalize your call scripts and emails to match each buyer’s unique psychology.
The tool even comes with an AI writing assistant to help you craft email sequences that perfectly match the prospect’s personality type.
Key features
Predictive personality profiles (DISC).
Do’s and Don’ts for interacting with each personality type.
Communication style recommendations.
Chrome Extension for in-browser analysis.
AI writing assistant for highly-personalized emails.
Pricing
Free Plan: Limited to 5 profile credits.
Premium: $49 per month (200 new profile credits per year).
Business: Reach out for a custom quote (custom number of profiles).
7. Lavender
Best for: AI email coaching.
Lavender is an AI email tool designed to help SDRs and AEs consistently write stronger sales emails and achieve higher reply rates.
Trained on a massive dataset of over one billion emails, their AI model provides sales representatives with specific suggestions about improving their email copy. It also scores emails and flags potential issues that, based on its data, might hurt reply rates.
As the platform collects more performance data, the algorithm’s suggestions continuously evolve, ensuring you’re always operating on the cutting edge of successful sales emailing techniques.
Lavender’s Personalization Assistant sends lead data directly into your inbox and advises you on how to best use that information, helping you tailor your emails effectively to potential leads.
The tool also tracks email performance across your entire team, providing clear insight into who needs help and where they need it most.
Key features
AI-driven sales email suggestions and scoring.
Personalization Assistant for sales representatives.
Detailed analytics for email performance.
Real-time coaching embedded in the email client.
Integrates with HubSpot, Gmail, Outlook, Salesloft, and more.
Pricing
Basic: Free forever (can only analyze 5 emails per month).
Starter: $27 per month.
Individual Pro: $45 per month (includes integrations).
Team Plan: Custom pricing.
8. HubSpot Sales Hub
Best for: Predictive lead scoring.
HubSpot Sales Hub is a sales CRM platform rich in advanced features. It successfully automates manual tasks and helps sales professionals make better strategic decisions about prioritizing, interacting with, and nurturing leads.
One of HubSpot’s most powerful features is its predictive lead scoring tool. By analyzing your customers’ behavioral and demographic data, HubSpot can predict how likely specific leads are to close. It then scores and ranks them accordingly.
The system automatically alerts the appropriate representative when potential customers reach certain predetermined qualification thresholds.
Predictive lead scoring significantly helps sales representatives use their time wisely. They can focus their efforts intensely on the warmest leads while strategically ignoring those unlikely to close (at least until the marketing team has warmed them up sufficiently!).
The best part is that you can create your own custom lead scoring system in HubSpot, aligning the predictive algorithm precisely with your lead qualification criteria and thresholds.
Key features
A robust, integrated CRM.
Predictive lead scoring.
Automated sales notifications.
Predictive sales forecasts.
AI email sequence writing tools.
Pricing
Sales Hub Starter: $15 per seat per month.
Sales Hub Professional: $90 per seat per month.
Sales Hub Enterprise: $150 per seat per month (includes predictive lead scoring).
9. Copy.ai
Best for: Sales copywriting.
These days, sales professionals routinely communicate with prospects over text, email, and social media.
To succeed, they must be strong copywriters. They need to know how to create personalized content, effectively capture attention, and successfully engage leads with their writing.
By helping representatives brainstorm, polish, and create various forms of content, AI content generators turn every sales representative into, at the very least, a proficient copywriter (and definitely a very fast one).
Copy.ai is a GTM AI platform that empowers your sales team to produce better quality content in significantly less time.
The tool offers social media content creation workflows, which guide representatives through creating targeted social media posts.
It can also help representatives repurpose content efficiently for a social media post, such as turning a long blog transcript into a short and impactful LinkedIn post summary.
Key features
AI content generator.
AI LinkedIn post writer.
Blog post generator.
AI content repurposing.
Copy brainstormer.
Pricing
Free: 1 seat, 2,000 words in Chat.
Starter: $49 per month (1 seat, unlimited words in Chat).
Advanced: $249 per month (5 seats, 2k workflow credits per month).
Enterprise: Contact the accounts team for custom pricing.
10. InsightSquared
Best for: Sales forecasting and analytics.
InsightSquared is a no-code, AI-powered sales software dedicated to analytics and forecasting.
With 350 out-of-the-box reports, it makes it remarkably easy for sales teams to analyze almost every aspect of their sales pipeline, from the predicted value of an opportunity to projected monthly bookings.
Its Forecast Summary feature can even proactively identify gaps in your data that affect the accuracy of your forecasts, empowering you to intelligently bring in the correct data and substantially improve your predictions.
Its pipeline management feature is highly useful for sales managers who want to increase the impact of their weekly pipeline review meetings.
The tool provides deep insight into your open deals, identifies reliable ways to move them forward, and uncovers specific coaching opportunities for representatives.
Key features
Predictive analytics.
350 pre-built reports.
AI forecasting.
Pipeline management.
Forecast performance analysis.
Pricing
Reach out for a custom quote.
11. Cirrus Insight
Best for: AI meeting prep.
Meeting AI, by Cirrus Insight, is specifically designed to maximize the impact of every sales meeting.
It successfully automates prospect and customer research to ensure you’re fully prepared and can have high-value interactions that genuinely drive closed deals.
It leverages the power of artificial intelligence to supply users with comprehensive insights on companies and contacts well ahead of scheduled meetings. Meeting AI eliminates hours of manual research, helping enhance preparedness, build meaningful connections, and drive better outcomes.
Elevate your sales game and get ready for more high-value conversations that drive results. Let the AI do the administrative legwork so you can focus on what matters most: closing deals.
Key features
Pre-meeting research and brief generation.
Account insights.
Contact insights.
Integration with Google Calendar.
AI chat with pre-loaded prompts.
Pricing
Contact Cirrus Insight’s sales team for a demo.
12. Empower by Ringover
Best for: Gauging the sentiment of calls.
Empower is a conversational AI software which provides valuable insights into the quality and effectiveness of interactions with prospects and customers.
Using sentiment analysis, Empower identifies the underlying emotions and topics discussed during interactions, automatically generating call summaries and transcriptions. The tool effectively transforms hours of audio data that are difficult to sift through into easily searchable, accessible resources.
Plus, Empower generates AI analytics for individual salespeople, including a call score and personalized metrics. This functionality allows representatives to self-identify opportunities for improvement.
Empower also helps sales managers upgrade coaching methods. This is achieved thanks to features like the call library and call moments, which allow you to earmark high-impact conversations to use as training examples.
Key features
Conversational AI.
Sentiment analysis.
Personalized AI analytics.
Search call transcriptions using keywords.
Call library.
Integrations.
Pricing
Reach out for a quote.
FAQs
What are AI outreach tools?
AI outreach tools are specifically designed to automate and personalize outbound communication across email, LinkedIn, and other core sales channels. They help sales representatives scale prospecting efforts, personalize messaging, and significantly improve reply rates. Many of the tools featured in this article double as AI outreach platforms, assisting B2B sales teams in reaching more leads in less time.
How do AI outreach tools work?
AI outreach tools utilize artificial intelligence to automate list building, generate personalized cold emails, tailor messages, and optimize send times. They primarily help SDRs save time and successfully increase reply rates.
What are the best AI outreach tools?
The best AI outreach tools include Proshort for execution-based automation, Overloop for automated sequences, and Lavender for AI-powered email personalization. These tools help representatives efficiently scale outreach and boost customer engagement.
What is the best AI tool for sales?
The bottom line is: AI isn’t going to replace salespeople. That human touch is essential, especially in the B2B sales space where deals are high-stakes and customer relationships are critical. But this technology is here to stay, and it will make your team significantly more efficient.
Proshort is one of the best AI sales tools for execution and revenue growth. Its AI Assistant, built into the execution workflow, delivers instant, actionable insights and automates CRM updates in one click - no manual effort required!
How is AI used in sales?
AI is being used in sales to speed up and automate mundane processes. Some of the common uses are:
Automating lead generation.
Taking notes from sales meetings.
Email creation and automation.
Forecasting and assisting in identifying high-value target accounts.
Coaching and enabling representatives to focus on accounts more likely to close.
Writing persuasive copy.
Will AI replace B2B sales reps?
It’s unlikely AI will ever fully replace B2B sales reps. Many buyers still fundamentally prefer human interaction over AI outreach. However, AI is rapidly making the SDR role less manual and more strategically focused on actual selling.
Find prospects faster with Proshort If you’re looking for sales software that gives you:
Peace of mind when using AI for prospecting and execution.
AI-powered insights tailored for every user.
More accurate and faster search of company data with the AI Assistant.
More confidence when prospecting.
More highly targeted B2B leads.
More sales opportunities to find the decision-makers who matter.
Then, Proshort is the best option for you. Book a call with us today!
