Best Conversation Intelligence Platform for Enablement (2025 Guide)
Sales teams today don’t struggle because they lack data.
They struggle because they lack clarity.
Reps have recordings, call notes, dashboards, Slack threads, snippets in Google Docs, coaching forms, and 18 different “insights” tabs in their tech stack. The problem is no longer access to information; it’s knowing which information actually improves rep performance.
That’s exactly why conversation intelligence platforms have become core to modern sales enablement.
Originally built for revenue leaders to “listen at scale,” these platforms have now evolved into real coaching infrastructure, capturing the nuance, patterns, and behaviors that enablement teams have chased for years.
But not every conversation intelligence (CI) platform is built for enablement.
Some focus on forecasting.
Some on analytics.
Some on compliance.
Few truly help enablement teams drive skills improvement, behavior change, and consistent execution.
This guide breaks down the platforms that do.
Why Conversation Intelligence Matters to Enablement More Than Ever
Enablement’s biggest challenge isn’t building training.
It’s getting that training to stick.
Reps forget 70% of what they learn within a week. Traditional LMS courses or one-time onboarding events can’t solve that. Enablement teams need a way to:
reinforce skills in the flow of work
Identify the gaps reps can’t see in themselves
give managers real coaching moments
translate call patterns into enablement priorities
measure whether training leads to behavior change
Conversation intelligence platforms unlock this by showing:
what top reps do differently
how buyers respond
where deals get stuck
which skills actually correlate with win rates
how consistently reps follow the playbook
In 2025, the best CI platforms don’t just analyze conversations.
They deliver enablement-ready coaching insights, usable by reps, managers, and ops teams, not just analysts.
What Makes a CI Platform “Great for Enablement”?
A strong enablement-focused conversation intelligence platform should offer:
1. Skill-level insights (not just call summaries)
Enablement needs to see coaching-level detail:
Did the rep ask layered questions?
Did they handle the objection?
Did they confirm the next steps?
2. Team-wide patterns, not just rep data
Enablement leaders need themes:
“What’s the most common objection this quarter?”
“Where do reps lose momentum in discovery?”
3. Coaching workflows for managers
Not more dashboards.
Actual workflows that guide managers on what to coach.
4. Reinforcement mechanisms
Guidance shouldn’t end on the call.
Enablement needs micro-coaching in CRM, Slack, email, and deal reviews.
5. Integrations with content & training
Reps should get:
“Here’s the relevant play, template, or battlecard based on this exact moment.”
6. Enterprise-ready governance
If it’s for enablement at scale, it must include:
permissioning
compliance
role-based visibility
multilingual support
analytics tied to KPIs
With those criteria in mind, here are the top platforms built for enablement teams.
1. Gong (Best for Robust Intelligence & Enterprise Analytics)
Gong remains the category heavyweight for a reason. It captures nearly every interaction, calls, emails, meetings, and converts them into structured insights that revenue teams rely on.
For enablement, Gong is strong because it uncovers patterns at scale. If dozens of reps mishandle the same objection or skip discovery steps, Gong detects it.
Why do enablement teams choose it
Deep analytics on behaviors, topics, and competitive mentions
Strong correlation between rep actions and win rates
Mature reporting that helps identify skill gaps
Reliable enterprise-grade transcription and data capture
Where it’s limited for enablement
Coaching tools are powerful but not lightweight
Insights often sit in dashboards vs. in the workflow
High cost makes it harder for mid-sized teams
Less tailored to daily rep reinforcement
Best for
Enterprises that want an intelligence engine tied to forecasting, pipeline review, and large-scale revenue ops alignment.
2. Chorus by ZoomInfo (Best for Deal + Coaching Visibility)
Chorus has gained a reputation for being structured and manager-friendly. It provides detailed call breakdowns with simple UI, making it accessible for managers who don’t want to dig into complex dashboards.
Strong for enablement because
It highlights talk ratios, topics, and competitor mentions cleanly
Makes it easy to surface coaching opportunities
Integrates well with onboarding and performance reviews
Where it falls short
Less AI-driven reinforcement outside the platform
Limited from a holistic enablement workflow perspective
More deal-insights oriented than behavior-focused
Best for
Teams wanting a straightforward coaching layer paired with deal intelligence.
3. Avoma (Best for Coaching + Meeting Collaboration)
Avoma stands out because it blends CI with meeting workflow, agenda collaboration, notes, summarized takeaways, and searchable intelligence.
For enablement, this gives a richer picture: reps not only say the “right things” but prepare and follow through methodically.
Enablement strengths
Real-time note suggestions during calls
AI coaching insights tied to meeting stages
Ability to compare rep performance against top performers
Good for cross-functional teams (e.g., onboarding, CS, product)
Enablement limitations
Less specialized in skills measurement
Coaching analytics can feel generic
Playbooks and content recommendations are not deeply embedded
Best for
Teams that value structured meetings and cross-functional collaboration.
4. Wingman by Clari (Best for Real-Time Battlecards + Objection Coaching)
Wingman has become popular among enablement teams because of its real-time guidance. If your reps struggle with objections, qualification, or messaging consistency, Wingman’s on-call cues help correct behavior instantly.
Why do enablement teams like it
Dynamic prompts triggered by objection, competitor, or topic
Strong correlation between scripts/playbooks and real behavior
Playback library organized around skills and themes
Simple coaching dashboards
Where it’s limited
Real-time guidance can overwhelm reps
Not ideal for complex enterprise scenarios
Analytics depth is lower compared to Gong
Best for
Fast-moving sales teams need guidance during calls, not after.
5. Jiminny (Best for Coaching Workflow Simplicity)
Jiminny is built around a coaching culture. It focuses less on heavy analytics and more on enabling managers to coach consistently.
Enablement strengths
Coaching forms, rubrics, and scoring are baked directly into the platform
Easy-to-use playlist libraries for onboarding
Top rep breakdowns for skills benchmarking
Limitations
Lacks enterprise-grade analytics depth
Fewer pipeline-level insights compared to larger platforms
Limited integrations compared to Gong/Clari
Best for
Teams building a coaching culture from scratch.
6. Salesroom (Best for Interactive Coaching & Buyer Engagement)
Salesroom stands out because it’s designed around human dynamics—things like eye contact, tone, and engagement. For enablement teams teaching reps how to conduct consultative conversations, this signals real behavioral improvement.
Enablement strengths
Buyer engagement analytics: talk cadence, response patterns
Real-time cues to pause, clarify, or explore deeper
Analytics on what drives rapport and trust
Limitations
Less pipeline and forecasting correlation
More specialized than all-in-one CI platforms
Best for
Teams prioritizing consultative selling and interpersonal skill development.
7. Fireflies.ai (Best for Cost-Effective CI & Transcription)
Fireflies is often the entry point for teams wanting affordable CI. It’s not built for deep enablement workflows, but it delivers essential searchable call libraries and automated summaries.
Enablement strengths
Simple and cost-effective
Strong transcript search and topic extraction
Good for building call libraries
Limitations
No deep skills analysis
No reinforcement layer
Not built for end-to-end enablement workflows
Best for
Startups or early enablement teams needing CI basics without complexity.
8. Rafiki (Best for AI-Driven Search + Multichannel Insights)
Rafiki is gaining traction for its AI search layer reps and managers can pull insights instantly:
“Show me all calls where pricing was discussed.”
“Find calls where reps didn’t confirm next steps.”
Enablement strengths
Multichannel capture across calls, emails, and meetings
Skill- and playbook-aligned scoring
Topic-based performance benchmarking
Limitations
UI is less polished than incumbents
Coaching workflows are still evolving
Best for
Enablement teams need flexible search and pattern discovery.
9. Proshort (Best for Enablement Teams Wanting Contextual Coaching in the Flow of Work)
Light product placement, educational, not promotional.
Unlike traditional CI platforms that focus on call analytics alone, Proshort is built for continuous enablement, helping reps improve right where work happens. It connects call insights to behavior reinforcement, turning raw intelligence into actionable coaching.
Why do enablement teams choose it
Automatically surfaces skills gaps from calls and meetings
Provides contextual guidance in CRM, email, and deal reviews
Helps reps apply training immediately in their pipeline
Converts call patterns into training priorities
The enablement edge
Where other tools summarize calls, Proshort connects those insights to:
next-step recommendations
content suggestions
micro-coaching moments
deal-specific reinforcement
It effectively bridges the Enablement Gap, the distance between training delivered and training applied.
Best for
Enablement teams need a CI platform that drives daily behavior change, not just analysis.
How to Choose the Best CI Platform for Enablement
Here’s a simple evaluation framework:
1. What do your managers need?
Do they want deep analysis or simple coaching workflows?
Do they have time to coach, or do they need prompts?
2. What do your reps need?
Real-time help?
Asynchronous coaching?
Reinforcement outside the call?
3. What’s your enablement maturity level?
Beginners → Jiminny, Fireflies
Growing org → Wingman, Avoma
Advanced enterprise → Gong, Proshort
4. What insights matter most?
Objections
Qualification
Discovery depth
Competitor mentions
Talk patterns
5. Does it integrate with your enablement engine?
Content + CI + coaching = the real performance lift.
Final Thoughts: Enablement Needs More Than Intelligence. It Needs Application
Conversation intelligence platforms have become a foundational part of modern enablement. But the real value isn't the transcript, the highlight reel, or the talk-ratio chart.
The real value is behavioral change.
The platforms that win in 2025 understand this. They connect insights to action, reality training, and calls to coaching.
Whether you choose Gong for intelligence, Wingman for real-time prompts, Jiminny for coaching workflows, or Proshort for contextual enablement, your CI strategy should serve one goal:
Helping reps get better, call by call, week by week.
