12 sales coaching tools you should consider in 2025

Sales teams today navigate an intensely competitive and rapidly changing environment. To move the performance needle consistently, they need every strategic advantage, and a formalized sales coaching program is arguably their best resource. Research shows that 67% of companies that invested in formal sales coaching over three years achieved significant revenue growth and higher quota attainment. Companies typically experienced a 25% to 40% increase in sales activity, leads generated, average deal size, and close ratio simply by implementing structured sales coaching.

It's clear: Whether you lead a startup or an expansive enterprise, a strategic investment in sales coaching will directly contribute to the growth of your sales team and your business as a whole.

However, most discussions on sales coaching take an overly narrow approach. An effective, modern sales coaching program must influence every facet of a sales representative’s daily execution—from initial prospecting and skill mastery to final closing, and everything in between.

To address this holistic need, it is helpful to categorize sales coaching tools by their four essential functions:

1. Tracking Past and Current Performance (CRM software)

2. Onboarding, Sales Training, and Product Training (Sales Readiness)

3. Creating and Mapping Existing Processes or Sales Workflows (Process Management)

4. Recording and Analyzing Customer Conversations (Conversation Intelligence)

Let’s examine these core categories and the most powerful tools in each, in detail.

Category 1: Tracking Past and Current Sales Performance (CRM Software)

Anyone involved in sales understands the crucial role of CRM software—it unifies prospect and customer data, providing an anchor for visibility into every customer interaction. What is often overlooked is the profound importance of the CRM as a foundation for effective sales coaching.

You need a CRM to accurately gather essential sales data around historical performance and to objectively track progress following coaching interventions. Through core features like lead management, opportunity management, pipeline visualization, and advanced sales analytics, the CRM provides numerous touchpoints for data-driven sales coaching.

Here are four leading CRMs in the market:

1. Proshort (CRM Analytics & Execution)

Proshort offers a unique approach to CRM data, prioritizing execution analytics and in-workflow guidance over static data storage. While it often integrates with existing major CRMs (Salesforce/HubSpot) to provide its full value, Proshort itself serves as the crucial layer for tracking rep performance based on conversation quality and workflow adherence.

Proshort Execution Data Pricing:

• Pro Plan: $60/user/month (Billed annually, focused on individual rep execution data, Conversation Intelligence, and Auto Notes Sync).

Proshort Target Audience: Sales teams in mid-market and enterprise organizations who need to ensure high data quality and active execution based on CRM context, rather than just basic data storage.

2. Salesforce

Salesforce is universally recognized as a leader in CRM. Its cloud-based platform helps major companies manage the entire breadth of their customer interactions—across calls, emails, and social media—and is the standard for sales, marketing, and service teams in large enterprises.

Salesforce CRM Pricing:

• Essentials: $25/user/month (Includes account, contact, lead, opportunity management)

• Professional: $75/user/month (All the features of the Essential plan plus pipeline and forecast management, quote creation/tracking)

• Enterprise: $150/user/month (Includes features in the lower-tier plans, plus additional team collaboration, advanced reporting, and unlimited roles/permissions)

Salesforce CRM Target Audience: Enterprises with highly mature and complex sales teams requiring extensive customization.

3. HubSpot

Another dominant player, especially among mid-market companies, is HubSpot with its CRM platform. Although it may not boast Salesforce’s vast feature set, it is known for being more user-friendly, and its freemium pricing model makes it an excellent entry-level tool for small companies.

HubSpot CRM for Sales helps teams track sales in real time with detailed reports on sales activity, productivity, and individual performance that are invaluable for spotting growth opportunities.

HubSpot CRM Pricing:

• HubSpot offers a free plan for basic CRM needs.

• Paid plans (annual billing) include Professional ($450/month for 5 users) and Enterprise ($1200/month for 10 users).

HubSpot CRM Target Audience: Mid-market companies and small businesses prioritizing usability and integrated marketing/sales tools.

4. Pipedrive

Compared to the broader scope of Salesforce and HubSpot, Pipedrive is a more narrowly sales-focused CRM designed to help sales teams visualize and manage pipelines and track deals. It is designed for smaller teams and early-stage organizations that need an easy-to-use tool to quickly set up and scale their initial sales practices.

Pipedrive Pricing:

• Essential: $9.9/user/month (Lead, deal, calendar, pipeline management)

• Advanced: $19.9/user/month (Additional email sync, templates, and automation features)

• Professional: $39.9/user/month (Additional forecasting, projections, custom reporting features)

Pipedrive Target Audience: Sales teams in small organizations and startups seeking an economical, pipeline-centric tool.

Category 2: Onboarding, Sales Training, and Product Training (Sales Readiness)

This category of tools is critical for helping new sales hires rapidly develop a mastery of the product, the domain, and the organization’s existing sales processes. They are designed to expedite the journey from recruitment to selling—while ramping up sales representatives on the product, the domain, and the market, and objectively assessing their base knowledge and readiness.

Key functionalities you must look for include the ability to create courses, customize learning paths, track progress, and objectively measure the effectiveness of training interventions.

Here are four powerful tools in this category:

1. Proshort (AI Roleplay & Execution Enablement)

Proshort is a modern, execution-focused sales readiness platform that dramatically accelerates ramp time through its AI Roleplay and in-workflow guidance. It links tailored learning directly to CRM milestones and real-time execution needs.

Proshort Features: Its core features include AI Roleplay Simulations for non-judgmental practice, AI Playbook creation for generating dynamic, contextual guidance, Just-in-Time delivery of knowledge directly in the CRM, and AI Coaching Scores tied to conversation performance.

Pricing: Proshort Enablement Plan is priced at approximately $60/user/month (Billed annually).

Target Audience: Sales teams in high-growth companies that need to scale personalized coaching, accelerate onboarding velocity, and ensure reps have knowledge accessible in the flow of work.

2. Salesforce Enablement

Following its strategic acquisition of LevelJump, Salesforce now offers Salesforce Enablement, which links tailored enablement programs directly to CRM milestones, key metrics, and measurable business outcomes.

Its features include deep enablement analytics, best practice templates, in-app coaching, guided walkthroughs, and customized certification paths.

Pricing: Salesforce Enablement is priced at $100/user/month billed annually.

Target Audience: Sales teams in enterprises already heavily utilizing the Salesforce platform.

3. Mindtickle

Mindtickle is a highly popular sales coaching solution known for its focus on sales readiness and enablement. It allows you to define your Ideal Sales Rep Profile and create structured programs to train representatives, reinforce knowledge, and analyze how this translates in their sales meetings. This enables teams to scale individualized enablement programs while directly mapping skill development to key business outcomes.

Mindtickle ensures that the right content is surfaced at the right time, and maintains a central, searchable location for all content assets.

Pricing: Mindtickle does not disclose its pricing publicly but is generally positioned in the mid-to-high-market.

Target Audience: Mid-market organizations requiring structured, formal enablement and certification.

4. Trivie

Trivie, another sales readiness solution, utilizes peer learning, AI-enabled personalized learning, and gamification in its training modules. Companies can use existing content on a broad range of topics, or import third-party content from their LMS, authoring tools, Google Drive, or via APIs.

It also offers detailed analytics for further insights and progress tracking.

Pricing:

• Team (Up to 100 learners): $499/month

• Business (101 to 250 learners): $999/month

• Large company (250-500 learners): $1499/month

Target Audience: Mid-market to large organizations focused on engagement and retention through gamification.

Category 3: Creating Process Flows and Mapping Existing Sales Flows (Process Management)

As your company rapidly scales, your sales function must mature and evolve—without sacrificing speed or agility. The only way to ensure sustainable and scalable growth is to implement tools that can:

• Accurately map out existing sales processes and

• Help you create new, optimized workflows based on the latest performance data.

Here are three practical tools that handle this crucial aspect of sales coaching and standardization:

1. Lucidchart

Lucidchart: This visual design tool is excellent for helping your sales team to collaboratively create, visualize, and improve complex sales processes, structured workflows, and organizational charts.

Pricing:

• Individual: $7.95/user/month

• Team: $9/user/month

• Lucidchart has a basic free plan and an Enterprise plan with custom pricing.

Target Audience: Small and mid-market organizations needing clear process documentation.

2. MindMeister

MindMeister is another popular tool that can help sales teams visually represent workflows, collaboratively create and manage them, and meticulously document them for future team members.

Pricing:

• Personal: $3.49/user/month

• Pro: $5.49/user/month

• Business: $5.49/user/month

Target Audience: Small and mid-market organizations focused on mind-mapping and visual collaboration.

3. Draw.io

If you require a simple, free diagramming software solution, Draw.io is an easy choice. It is an open-source solution with limited advanced design options, but it is entirely suitable for small or early-stage sales teams needing basic process visualization.

Category 4: Recording/Analyzing Calls and Providing Feedback for Customer Conversations (Conversation Intelligence)

For effective sales coaching, it is paramount for managers to gain deep visibility into the actual conversations sales representatives are having with customers. Since managers cannot be present for every conversation, call recording and conversation intelligence (CI) tools are a must-have for sales coaching. They capture and analyze real customer conversations happening over multiple platforms and provide sales managers with the objective data and insights they need to coach their sales representatives accurately.

CI tools are specifically designed to capture data on representatives’ communication, listening, and time management skills. These tools are crucial for enabling managers to identify top-performing representatives and those that require more structured support and assistance.

Here are four leading Conversation Intelligence and analysis tools:

1. Proshort (Execution Intelligence & Automation)

Proshort is a modern, execution-focused Conversation Intelligence platform designed to automate insights into action. It captures and analyzes real-time customer conversations and uses this data to drive coaching and workflow automation.

Proshort Features: Includes Conversation Intelligence (CI) for objective scoring, AI Coaching Scores tied to rep performance, Auto Notes Sync for automated CRM logging, and AI Roleplay for practice.

Pricing: Proshort Conversation/Execution Plan is approximately $60/user/month (Billed annually).

Target Audience: Mid-market and enterprise teams seeking to link CI insights directly to execution, CRM hygiene, and coaching outcomes.

2. Gong

Gong is the world’s leading revenue intelligence tool, with a heavy and established focus on capturing performance insights and building data-backed sales coaching initiatives. It is designed exclusively to help sales teams identify and track winning sales behaviors across the revenue cycle.

Pricing: Opaque, estimated to be $5000 (base price) + $1600/user/year.

Target Audience: Revenue teams in large enterprises requiring comprehensive CI and forecasting.

3. Outdoo (formerly MeetRecord)

Outdoo is an upcoming call recording and sales coaching software that helps sales teams in small and medium-sized companies improve performance, speed up onboarding, and drive structured sales coaching initiatives.

Besides recording and analyzing calls, Outdoo AI also enables users to identify best practices, create custom playlists for coaching, and create custom scoring templates for sales coaching feedback.

Pricing: Outdoo offers tailored pricing built to align with how each team sells, offering flexibility based on unique workflows and revenue drivers.

Target Audience: Medium to large businesses needing flexible CI without enterprise complexity.

4. Otter

If you require a reliable tool to capture and analyze conversation transcripts, Otter is a good starting point. It uses AI to automatically record audio and generate notes and summaries for sales managers to analyze.

Pricing:

• Pro (individuals): $8.33/user/month

• Business (teams): $20/user/month

Target Audience: Individuals, small, and mid-market businesses needing basic transcription and note-taking.

Over to you: Picking the Right Sales Coaching Tools

We hope this comprehensive breakdown of sales coaching tools is helpful.

Here are our top recommendations in each category—with Proshort providing the Execution layer across all key functions:

As you evaluate which sales tools work best for you, we’ll leave you with three things to keep in mind:

1. Ensure that your approach focuses on objective, data-driven improvement of individual and team performance.

2. Consider how well the tools integrate with your existing ecosystem and practices (Proshort excels here by being the connective tissue).

3. Make sure that you have the flexibility to evaluate, experiment, and adjust as you go along your coaching journey.