How AirSlate Replaced Gong with Proshort and Increased Sales Efficiency by 40%
40% Higher Sales Efficiency. 50% Greater Adoption. 30% Lower Costs.
AirSlate replaced Gong with Proshort and achieved a 40% increase in sales efficiency, a 50% rise in platform adoption, and a 30% reduction in enablement costs—all while giving sales leaders deeper, AI-powered visibility into customer conversations.
Introduction
AirSlate, a prominent leader in workflow automation solutions, recently transitioned from Gong to Proshort to enhance its sales enablement processes. The decision stemmed from the need for deeper insights, improved user experience, and cost savings, culminating in a significant boost in sales performance and team efficiency.
Background
AirSlate had been utilizing Gong primarily for call recording and sales analytics. While Gong provided basic functionalities, the sales team faced several challenges that prompted them to seek a more robust solution.
Challenges with Gong:
1. Insufficient Insights: The AirSlate sales team struggled with Gong’s per-call analysis, which provided limited visibility into overall sales performance and trends. This lack of consolidated insights hindered their ability to make data-driven decisions.
2. Complex User Experience: The interface of Gong was perceived as complicated, leading to frustration among team members. New hires faced a steep learning curve, impacting their productivity and the overall onboarding process.
3. High Costs: As AirSlate’s sales team expanded, the costs associated with maintaining Gong licenses became increasingly burdensome. The management team sought a more economical solution without sacrificing functionality.
Transition to Proshort:
In their search for a more effective solution, AirSlate conducted a thorough evaluation of available tools and ultimately decided to transition to Proshort. The decision was based on several key factors:
1. Advanced Analytics: Proshort offers AI-driven analytics that provides comprehensive insights into customer interactions. This capability allows sales leaders to track performance metrics holistically, identifying coaching opportunities and optimizing sales strategies.
2. User-Friendly Interface: Proshort’s intuitive design significantly improved the user experience. Team members found it easier to navigate the platform, leading to faster onboarding and increased engagement among sales representatives.
3. Cost Efficiency: The transition to Proshort enabled AirSlate to reduce their sales enablement expenses by approximately 30%. Proshort’s flexible pricing structure offered extensive features at a lower cost than Gong.
4. Seamless Integration: Proshort integrates effortlessly with existing CRM systems, allowing AirSlate to maintain its workflow while leveraging the new platform's capabilities. This integration ensured minimal disruption during the transition.
Results:
The move to Proshort yielded significant benefits for AirSlate:
● Improved Sales Performance: The sales team experienced a 40% increase in efficiency, attributed to Proshort’s actionable insights and enhanced analytics. Sales representatives were better equipped to engage customers and respond to their needs effectively.
● Higher User Adoption Rates: The user-friendly interface led to a 50% increase in platform engagement. Team members felt empowered to utilize Proshort’s features, resulting in a more data-driven sales approach.
