From Skeptic to Advocate: How Proshort Transformed One Sales Leader's Approach to Enterprise Deals
Amit Tomer, VP of Strategic Sales at Aviz Networks
Managing multi-million dollar enterprise deals requires meticulous attention to detail and perfect recall of every client interaction.
For Amit Tomer, who handles strategic sales at Aviz Networks, keeping track of these complex sales cycles used to be a constant challenge. As an early adopter of Proshort, Amit has witnessed the platform evolve from what he initially viewed as "just another call recorder" into an indispensable tool that has transformed how his team manages their sales pipeline.
Beyond Call Recording: A Complete Deal Management System
"For me, this becomes a very overarching sales AI use case where it is not about call recording. It is about using AI to manage and structure my mailbox, my communications tied to a particular deal," explains Amit.
This sentiment captures the core value Proshort delivers for Amit's team. In the post-COVID world of remote selling, maintaining continuity across multiple customer conversations becomes nearly impossible without assistance.
"As a salesperson selling into enterprises, having almost four to five sales calls every day becomes a challenge. You are juggling so many balls. Your current threads are running, and you lose the entire flow of things," Amit notes. "That is where I was exposed to Proshort."
From Documentation to Strategic Insights
What initially attracted Amit to Proshort was the ability to enter calls with "a very free mind" knowing Proshort would capture objections, summaries, and key discussion points. But the real transformation came when he discovered how Proshort ties everything back to specific deals in their CRM.
"Now I can tie back every conversation that I'm having to my deals," Amit says. "Deal is the most important thing. Whether it's moving forward or not, where are the deal records? That is where the tussle happens between the leadership and the sales organization. 'Show me the proof.' And then you scramble to show the proof. Now the proof is in one place."
For strategic sales with complex, long-term cycles, this centralized record-keeping eliminates the need to "go through your mailbox looking at emails six months old to figure out what was said two months ago."
8 Hours Saved Per Rep Per Week
One of the most measurable impacts Amit’s team has seen is the significant time savings Proshort has created across their sales org. On average, each rep is saving 8 hours per week—time they previously spent finalizing call notes, updating CRM records, writing follow-up emails, and tracking action items after each sales call.
Given that the average rep handles about 5 calls per day, 5 days per week, and Proshort saves about 20 minutes per call, the productivity gains are clear: more time spent on selling and strategy, and less on administrative overhead.
Validating Training Effectiveness
Beyond individual deal management, Aviz Networks has expanded their use of Proshort to include its Learning Management System capabilities. This closed-loop approach allows them to train new sales representatives, observe their actual performance in client meetings, and then refine their training materials based on real-world results.
"Sales people come in, they get trained, they go to meetings. Then we see exactly how they are pitching. Is the content right or not? Proshort is helping us in multiple ways—are we even curating content that is good for our sales people to get trained on?"
This validation mechanism ensures their sales enablement content remains relevant and effective, creating a continuous improvement cycle.
From Skeptic to Evangelist
Like many traditional salespeople, Amit initially had reservations about call recording. "Generally, sales people by nature hate that their calls get recorded," he admits. "That was specifically my apprehension also, and my team's apprehension."
Today, however, Amit has become an unofficial ambassador for Proshort, regularly recommending it to partners and peers. He even featured Proshort in their board meeting presentations, showcasing how the platform helps document and track deals.
For sales leaders looking to maintain control over complex, high-value deals while scaling their teams, Amit's journey from skeptic to advocate demonstrates the transformative impact Proshort can have on sales effectiveness, deal management, and team productivity.
